Breakdown of brick and mortar and online grocery sales in Italy 2021

Published by
T. Ozbun,
Jan 18, 2022
In terms of product categories, the online spending on grocery products did not differ significantly from brick & mortar sales in Italy. However, data from the first quarter of 2021 based on main grocery retailers showed that personal care products performed better in e-commerce, accounting for 15.3 percent of the total online sales value. The equivalent figure for brick & mortar channel amounted to 8.4 percent.

Breakdown of brick and mortar and online grocery sales value in Italy between January and March 2021, by product category

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Release date

May 2021

Region

Italy

Survey time period

January to March 2021

Special properties

online sales of grocery retail chains

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Overview

7

Players

8

Online traffic

5

Consumption

7

Further related statistics

13

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Topics

Online grocery market in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in ItalyOnline shopping in Italy
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