Sales channels and major retailersTraditional trade is the most popular sales channel for food shopping in Russia, followed by discounters. Recently, however, online food retail has experienced notable growth - partly promoted by the coronavirus (COVID-19) pandemic in 2020. Moscow inhabitants and those residing in its region were the most active e-grocery shoppers, with over 180 thousand daily orders in 2020.
X5 Retail Group is the largest food retailer countrywide, in offline and online segments. Perekrestok – the supermarket chain brand of X5 Retail Group – was the retailer with the second-largest product range online in 2020. Samokat, the express food delivery service operating in the largest cities, recorded the highest number of orders in July 2021.