Pharmacy and beauty online shopping behavior in Swedish big and small cities 2019

Share of consumers who shopped for online pharmacy and beauty products in the top three cities in Sweden and the rest of the country in 2019

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Release date




Survey time period

January 2019 to January 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Swedish e-commerce retail

Method of interview

Online panel

Supplementary notes

Data refers to consumers who shopped online during an average month of 2019.
The survey data consists of 242 company participations as well as 12 surveys conducted over the past 12 months of Swedish shoppers reviews across the whole country as of January 2020.

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