Pharmacy and beauty online shopping behavior in Swedish big and small cities 2019

Published by

Stephanie Chevalier,

Feb 17, 2022

According to a 2019 report, findings show that online shopping behavior in the combined categories of pharmaceutical and beauty goods differed in the three largest cities of Sweden, namely Stockholm, Gothenburg and Malmö, compared to the rest of the country. Bigger cities shared showed a higher preference for online purchases of both beauty and pharmaceutical goods at 38 percent compared to rest of the country at 33 percent. When it came to beauty goods alone, big cities took the lead by 20 percent over the rest of Sweden. Pharmacy goods also saw a similar purchase popularity online, with slightly over one fifth of all Swedes purchasing them.

Share of consumers who shopped for online pharmacy and beauty products in the top three cities in Sweden and the rest of the country in 2019

Characteristic	Stockholm, Gothenburg and Malmö	Rest of Sweden
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Release date

2020

More information

Region

Sweden

Survey time period

January 2019 to January 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Swedish e-commerce retail

Method of interview

Online panel

Supplementary notes

Data refers to consumers who shopped online during an average month of 2019.
The survey data consists of 242 company participations as well as 12 surveys conducted over the past 12 months of Swedish shoppers reviews across the whole country as of January 2020.

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