Consumers' health and beauty e-commerce purchases in Sweden 2019-2020

Published by Statista Research Department, Dec 5, 2023
According to findings in Sweden, consumers purchases more health and beauty products online in 2020 than in 2019. In Q1 2019, online purchasing in the health and beauty segment among Swedish shoppers was at 34 percent, growing to 39 percent in 2020. In the second quarter, there was a siginifcant increase from 33 percent to 43 percent.

Share of consumers who purchased health and beauty products online in Sweden between Q1 2019 to November 2020

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Release date

January 2021

Region

Sweden

Survey time period

Q1 2019 to November 2020

Number of respondents

Approx. 3,004*

Special properties

Swedish consumers

Method of interview

Online panel

Supplementary notes

The data was collated from the original e-barometer report conducted by Postnord in collaboration with Sifo and Svensk Digital Handel.

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