According to data from 2020, the leading product category online in the Nordics among shoppers was cosmetics, skin, and hair care, purchased online by seven million consumers. This was followed by sport and leisure products coming in second place with five million shoppers, while the home furnishing category was preferred by four million consumers.
Number of online shoppers of leading product categories in Nordic regions in 2020 (in millions)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Beauty and pharmacy retail in Scandinavia
Market overview
8
- Premium Statistic Leading cosmetic brands ranked by sales value in Sweden 2021
- Premium Statistic Leading make-up brands ranked by revenue in Denmark H1 2022
- Premium Statistic Sales turnover of cosmetic and toilet articles in Denmark 2018-2021
- Premium Statistic Retail sales of organic hygiene products in Norway 2011-2018
- Premium Statistic Development of monthly index value of sales in cosmetics in Norway 2020-2022
- Premium Statistic Distribution of pharmacy retail sales volume in Sweden 2021, by segment
- Premium Statistic Net sales performance of the community pharmacy retail market in Sweden 2021
- Premium Statistic Pharmacy chains: market share of leading operators in Norway 2022
Products and segments
5
- Premium Statistic Export value of perfumery, cosmetic or toilet preparations from Norway 2009-2021
- Premium Statistic Market share of cosmetic and personal care products in Denmark 2010-2020, by type
- Premium Statistic Sales turnover of online personal care products Denmark 2015-2021
- Premium Statistic Sales performance of drugstore e-commerce and brick and mortar retail in Sweden 2021
- Basic Statistic Pharmacy sales in Norway by type of good 2021
Beauty and pharmacy retailers
8
- Premium Statistic Leading personal care retailers in Sweden 2020, by turnover
- Premium Statistic Ranking of cosmetics companies in Norway 2022, by turnover
- Premium Statistic Cocopanda: net sales 2016-2020
- Premium Statistic Profit of Normal A/S 2015-2018/19
- Premium Statistic Online net sales of Lyko annually 2016-2021
- Premium Statistic Profit of Matas 2012-2022
- Premium Statistic Blivakker.no: net sales 2014-2021
- Premium Statistic Nicebeauty: net e-commerce sales 2017-2021
Shopping behavior online
8
- Premium Statistic Share of online beauty purchases in Sweden 2020, by device
- Premium Statistic Share of shoppers purchasing health and beauty online in Sweden 2019 - Q1 2021
- Premium Statistic Consumers' health and beauty e-commerce purchases in Sweden 2019-2020
- Premium Statistic Number of online shoppers of leading products in Nordic regions 2020
- Premium Statistic COVID-19 impact on new purchases of beauty products online in Sweden 2020
- Premium Statistic Product categories consumers will continue buying online post-COVID-19 Norway
- Premium Statistic Change in beauty and cosmetic purchases in Norway between 2020 to 2021
- Basic Statistic Leading products and services bought online in Denmark 2022
Further related statistics
18
- Leading skincare brands on Sasa.com in China 2014, by ASP
- Leading makeup brands on Jumei in China 2014, by ASP
- Leading skincare brands on Jumei in China 2014, by ASP
- Leading skincare brands on Sasa.com China 2014, by SKU
- Leading perfume brands on Vipshop China 2014, by SKU
- Annual growth of online recreational goods market in Australia 2021, by state
- Leading perfume brands on Jumei in China 2014, by ASP
- Leading skincare brands on Vipshop in China 2014, by ASP
- China: monthly salary of cosmetic e-shoppers purchasing on November 11, 2013
- Leading makeup brands on Sasa.com China 2014, by SKU
- Leading skincare brands on Jumei China 2014, by SKU
- Leading makeup brands on Sasa.com in China 2014, by ASP
- Leading makeup brands on Jumei China 2014, by SKU
- Leading skincare brands on Vipshop China 2014, by SKU
- Leading perfume brands on Sasa.com China 2014, by SKU
- Expert survey on activites companies enable customers to handle online 2020
- Online shopping penetration rate of fresh groceries in China 2016-2025
- E-commerce market size GCC countries 2015 and 2020
Further Content: You might find this interesting as well
Statistics
- Leading skincare brands on Sasa.com in China 2014, by ASP
- Leading makeup brands on Jumei in China 2014, by ASP
- Leading skincare brands on Jumei in China 2014, by ASP
- Leading skincare brands on Sasa.com China 2014, by SKU
- Leading perfume brands on Vipshop China 2014, by SKU
- Annual growth of online recreational goods market in Australia 2021, by state
- Leading perfume brands on Jumei in China 2014, by ASP
- Leading skincare brands on Vipshop in China 2014, by ASP
- China: monthly salary of cosmetic e-shoppers purchasing on November 11, 2013
- Leading makeup brands on Sasa.com China 2014, by SKU
- Leading skincare brands on Jumei China 2014, by SKU
- Leading makeup brands on Sasa.com in China 2014, by ASP
- Leading makeup brands on Jumei China 2014, by SKU
- Leading skincare brands on Vipshop China 2014, by SKU
- Leading perfume brands on Sasa.com China 2014, by SKU
- Expert survey on activites companies enable customers to handle online 2020
- Online shopping penetration rate of fresh groceries in China 2016-2025
- E-commerce market size GCC countries 2015 and 2020
PostNord. (May 30, 2020). Number of online shoppers of leading product categories in Nordic regions in 2020 (in millions) [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/1246179/number-of-shoppers-for-leading-products-online-nordic-region/
PostNord. "Number of online shoppers of leading product categories in Nordic regions in 2020 (in millions)." Chart. May 30, 2020. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/1246179/number-of-shoppers-for-leading-products-online-nordic-region/
PostNord. (2020). Number of online shoppers of leading product categories in Nordic regions in 2020 (in millions). Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/1246179/number-of-shoppers-for-leading-products-online-nordic-region/
PostNord. "Number of Online Shoppers of Leading Product Categories in Nordic Regions in 2020 (in Millions)." Statista, Statista Inc., 30 May 2020, https://www.statista.com/statistics/1246179/number-of-shoppers-for-leading-products-online-nordic-region/
PostNord, Number of online shoppers of leading product categories in Nordic regions in 2020 (in millions) Statista, https://www.statista.com/statistics/1246179/number-of-shoppers-for-leading-products-online-nordic-region/ (last visited February 01, 2023)
Number of online shoppers of leading product categories in Nordic regions in 2020 (in millions) [Graph], PostNord, May 30, 2020. [Online]. Available: https://www.statista.com/statistics/1246179/number-of-shoppers-for-leading-products-online-nordic-region/