Number of online shoppers of leading products in Nordic regions 2020

Published by
L. Yltävä,
Jul 26, 2023
According to data from 2020, the leading product category online in the Nordics among shoppers was cosmetics, skin, and hair care, purchased online by seven million consumers. This was followed by sport and leisure products coming in second place with five million shoppers, while the home furnishing category was preferred by four million consumers.

Number of online shoppers of leading product categories in Nordic regions in 2020 (in millions)

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Release date

May 2020

Region

Denmark, Finland, Norway, Sweden

Survey time period

2020

Number of respondents

approx. 1,000 per country

Age group

14 years and older

Special properties

Have shopped online*

Method of interview

Online survey

Supplementary notes

* Estimations were based on the following survey question: "What types of products have you bought online in the past year? Basis: Have shopped online"

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