According to data from 2020, the leading product category online in the Nordics among shoppers was cosmetics, skin, and hair care, purchased online by seven million consumers. This was followed by sport and leisure products coming in second place with five million shoppers, while the home furnishing category was preferred by four million consumers.
Number of online shoppers of leading product categories in Nordic regions in 2020
(in millions)
* Estimations were based on the following survey question: "What types of products have you bought online in the past year? Basis: Have shopped online"
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PostNord. (May 30, 2020). Number of online shoppers of leading product categories in Nordic regions in 2020 (in millions) [Graph]. In Statista. Retrieved December 03, 2021, from https://www.statista.com/statistics/1246179/number-of-shoppers-for-leading-products-online-nordic-region/
PostNord. "Number of online shoppers of leading product categories in Nordic regions in 2020 (in millions)." Chart. May 30, 2020. Statista. Accessed December 03, 2021. https://www.statista.com/statistics/1246179/number-of-shoppers-for-leading-products-online-nordic-region/
PostNord. (2020). Number of online shoppers of leading product categories in Nordic regions in 2020 (in millions). Statista. Statista Inc.. Accessed: December 03, 2021. https://www.statista.com/statistics/1246179/number-of-shoppers-for-leading-products-online-nordic-region/
PostNord. "Number of Online Shoppers of Leading Product Categories in Nordic Regions in 2020 (in Millions)." Statista, Statista Inc., 30 May 2020, https://www.statista.com/statistics/1246179/number-of-shoppers-for-leading-products-online-nordic-region/
PostNord, Number of online shoppers of leading product categories in Nordic regions in 2020 (in millions) Statista, https://www.statista.com/statistics/1246179/number-of-shoppers-for-leading-products-online-nordic-region/ (last visited December 03, 2021)
