According to a survey conducted in Sweden, Swedish shoppers' online purchasing behavior was impacted by the coronavirus pandemic. When asked if the pandemic has led to new purchases of beauty products, nine percent of those in the age group 65-79 responded positively, followed by the youngest group of consumers (aged 18-29) who stated to have purchased new beauty goods line at 7 percent. Only five percent of age groups of 30-49 and 50-64 said the pandemic led them to shop for new beauty products.
Share of consumers who purchased new beauty products online due to coronavirus (COVID-19) in Sweden in 2020, by age group
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Svensk Digital Handel. (February 1, 2021). Share of consumers who purchased new beauty products online due to coronavirus (COVID-19) in Sweden in 2020, by age group [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1238395/shoppers-who-bought-new-online-beauty-products-online-sweden/
Svensk Digital Handel. "Share of consumers who purchased new beauty products online due to coronavirus (COVID-19) in Sweden in 2020, by age group." Chart. February 1, 2021. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1238395/shoppers-who-bought-new-online-beauty-products-online-sweden/
Svensk Digital Handel. (2021). Share of consumers who purchased new beauty products online due to coronavirus (COVID-19) in Sweden in 2020, by age group. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1238395/shoppers-who-bought-new-online-beauty-products-online-sweden/
Svensk Digital Handel. "Share of Consumers Who Purchased New Beauty Products Online Due to Coronavirus (Covid-19) in Sweden in 2020, by Age Group." Statista, Statista Inc., 1 Feb 2021, https://www.statista.com/statistics/1238395/shoppers-who-bought-new-online-beauty-products-online-sweden/
Svensk Digital Handel, Share of consumers who purchased new beauty products online due to coronavirus (COVID-19) in Sweden in 2020, by age group Statista, https://www.statista.com/statistics/1238395/shoppers-who-bought-new-online-beauty-products-online-sweden/ (last visited November 09, 2024)
Share of consumers who purchased new beauty products online due to coronavirus (COVID-19) in Sweden in 2020, by age group [Graph], Svensk Digital Handel, February 1, 2021. [Online]. Available: https://www.statista.com/statistics/1238395/shoppers-who-bought-new-online-beauty-products-online-sweden/