COVID-19 impact on new purchases of beauty products online in Sweden 2020
According to a survey conducted in Sweden, Swedish shoppers' online purchasing behavior was impacted by the coronavirus pandemic. When asked if the pandemic has led to new purchases of beauty products, nine percent of those in the age group 65-79 responded positively, followed by the youngest group of consumers (aged 18-29) who stated to have purchased new beauty goods line at 7 percent. Only five percent of age groups of 30-49 and 50-64 said the pandemic led them to shop for new beauty products.
