Live commerce market size South Korea 2020-2023

Published by
Nina Jobst,
Nov 15, 2023
The live commerce market in South Korea was estimated to amount to roughly ten trillion South Korean won in 2023. Live commerce services are broadcasts that combine live streaming and e-commerce, so that the sales person can directly interact with potential customers.

Market size of live commerce in South Korea in 2020, with a forecast from 2021 to 2023 (in trillion South Korean won)

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Release date

March 2022

Region

South Korea

Survey time period

2022

Supplementary notes

* Estimate.
1,000 South Korean won equals 0.70 U.S. dollars or 0.71 euros as of October 2022.

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