U.S. frequent online buyers by channel 2021

A 2021 study polled online consumers on how frequently they used selected channels to purchase online. Approximately 60 percent of U.S. e-shoppers reported making daily or weekly purchases via smart home voice assistants, such as Amazon Echo, Google Home, and Samsung Smart Things. In addition, more than half of the respondents said they regularly used their mobile phones and tablets for online shopping.

Share of online consumers who regularly bought products via the following shopping channels in the United States as of March 2021

Characteristic	Share of respondents
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Release date

June 2021

More information

Region

United States

Survey time period

October 2020 to March 2021

Number of respondents

8,681**

Age group

18 years and older

Special properties

on a weekly or daily basis

Supplementary notes

* E.g. Amazon Echo, Google Home, Samsung SmartThings.
** Total sample size for 22 territories surveyed. The number of respondents for individual countries/regions was not provided by the source.

This question was phrased as follows: "In the past 12 months, how often have you bought products (e.g., clothes, books, electronics) using the following shopping channels?". Data reflects respondents who answered 'weekly' or 'daily'.

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