A 2021 study polled online consumers on how frequently they used selected channels to purchase online. Approximately 60 percent of U.S. e-shoppers reported making daily or weekly purchases via smart home voice assistants, such as Amazon Echo, Google Home, and Samsung Smart Things. In addition, more than half of the respondents said they regularly used their mobile phones and tablets for online shopping.
Share of online consumers who regularly bought products via the following shopping channels in the United States as of March 2021
* E.g. Amazon Echo, Google Home, Samsung SmartThings.
** Total sample size for 22 territories surveyed. The number of respondents for individual countries/regions was not provided by the source.
This question was phrased as follows: "In the past 12 months, how often have you bought products (e.g., clothes, books, electronics) using the following shopping channels?". Data reflects respondents who answered 'weekly' or 'daily'.
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PwC. (June 21, 2021). Share of online consumers who regularly bought products via the following shopping channels in the United States as of March 2021 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1242517/united-states-consumers-preferred-purchase-channels/
PwC. "Share of online consumers who regularly bought products via the following shopping channels in the United States as of March 2021." Chart. June 21, 2021. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1242517/united-states-consumers-preferred-purchase-channels/
PwC. (2021). Share of online consumers who regularly bought products via the following shopping channels in the United States as of March 2021. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1242517/united-states-consumers-preferred-purchase-channels/
PwC. "Share of Online Consumers Who Regularly Bought Products via The following Shopping Channels in The United States as of March 2021." Statista, Statista Inc., 21 Jun 2021, https://www.statista.com/statistics/1242517/united-states-consumers-preferred-purchase-channels/
PwC, Share of online consumers who regularly bought products via the following shopping channels in the United States as of March 2021 Statista, https://www.statista.com/statistics/1242517/united-states-consumers-preferred-purchase-channels/ (last visited September 19, 2024)
Share of online consumers who regularly bought products via the following shopping channels in the United States as of March 2021 [Graph], PwC, June 21, 2021. [Online]. Available: https://www.statista.com/statistics/1242517/united-states-consumers-preferred-purchase-channels/
