U.S. smartphone users opinion push notifications by category 2021

According to a June 2021 survey of smartphone users in the United States, the majority of respondents felt that it was fine to receive message notifications a few times per day, while 13 percent felt that receiving notifications for this category once a day would suffice. One in four respondents also deemed appropriate to receive push notifications a few times per day from their news, email, and social media outlets. Additionally, 21 percent of respondents stated that they never wanted to receive notifications for brand promotions on their smartphone.

Opinion of smartphone users in the United States on the appropriate frequency of push notifications as of June 2021, by category

Characteristic	A few times per day	Once a day	A few times a week	Once a week	Less often than once a week	Never
Messages	62%	13%	9%	4%	4%	4%
News and Information	41%	27%	13%	3%	4%	7%
Email/Social media alerts	40%	22%	10%	6%	6%	14%
Reminders	23%	32%	14%	8%	6%	11%
Brand promotions	7%	16%	19%	18%	17%	21%

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

June 2021

More information

Region

United States

Survey time period

June 3, 2021

Number of respondents

1,167 respondents

Age group

18 years and older

Special properties

US adults who own a smartphone and use push notifications

Method of interview

Online survey

Supplementary notes

Original question: Thinking about notifications for [notification type], how often is it appropriate to receive push notifications of that type on your mobile device?

Citation formats