Penetration of smartphone video viewing in Poland 2018, by generation

This statistic shows the share of the Polish population that watched short online videos via mobile social media applications in 2018, broken down by generation type. According to the survey, all generations had experience with watching short video forms on smartphones while moving from place to place. Every second participant aged 9-22 years (generation Z) watched short videos on social media apps, but also three out of ten respondents aged 38-55 (generation Y) agreed to do the same.

Share of the population viewing short online videos on social media applications in Poland in 2018, by generation*

Share of respondents
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Source

Release date

March 2019

Region

Poland

Survey time period

May to November 2018

Number of respondents

2,548 respondents

Age group

9-55 years

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Age of each generation:
- Z from 9 to 22 years
- X from 23 to 37 years
- Y from 38 to 55 years

** The original question was worded as follows: (Polish) "Często oglądam krótkie filmiki (np.YouTube, czy FB) w drodze do pracy/szkoły". (English: "I often watch short videos (e.g. YouTube or FB) on my way to work/school").

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