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Market share of RuPay Cards in India 2017-2020

Published by Statista Research Department, Jun 24, 2021
The Indian digital payments provider RuPay had a market share of over 60 percent in the credit and debit card segment in 2020. RuPay was introduced in 2012 by the National Payments Corporation of India (NPCI) and had a market share of around 15 percent in 2017. Around 600 million cards had been issued by over one thousand cooperation banks, the vast majority being debit cards. This led to a significant reduction of market shares of its international competitors like Mastercard and Visa.
A big proportion of RuPay accounts was issued under the Prdhan Mantri Jan Dhan Yojana (PMJDY). The value of transactions was comparatively low with the target group of this scheme.

Market share of RuPay Cards in India in 2017 and 2020

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Source

Release date

January 2021

Region

India

Survey time period

2017 and 2020

Special properties

*as of November 2020.

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