Market share of RuPay Cards in India 2017-2020
The Indian digital payments provider RuPay had a market share of over 60 percent in the credit and debit card segment in 2020. RuPay was introduced in 2012 by the National Payments Corporation of India (NPCI) and had a market share of around 15 percent in 2017. Around 600 million cards had been issued by over one thousand cooperation banks, the vast majority being debit cards. This led to a significant reduction of market shares of its international competitors like Mastercard and Visa.
A big proportion of RuPay accounts was issued under the Prdhan Mantri Jan Dhan Yojana (PMJDY). The value of transactions was comparatively low with the target group of this scheme.
A big proportion of RuPay accounts was issued under the Prdhan Mantri Jan Dhan Yojana (PMJDY). The value of transactions was comparatively low with the target group of this scheme.
