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Leading brands in payment cards in Sweden 2018

The market share of Mastercard in Sweden was significantly larger than that of both Visa and American Express in 2018 They reached a market share of 66 percent, and was followed by Visa, with a market share of 32 percent. Only a small share used American Express. On a European level, the market share of Mastercard and Visa was almost reversed to those of Sweden. Mastercard was only the second most common while Visa was the leading payment card brand, in terms of purchase volume.

 Card payments in Sweden

    Paying with card is the most common payment method in Sweden. A a total of 19.4 million payment cards were issued in Sweden in 2018. Payments with debit cards were especially common. For example, Swedish transaction values were higher for debit cards than those from credit cards, reaching a total value value of 802 billion Swedish kronor in 2018.

 Cashless Sweden 

   Sweden is often said to be a cashless society, but is the country totally cashless? According to data from 2018, Sweden is not yet completely cashless, but the trend is going in that direction. In 2018, 10.5 percent of the total payments in the country were made by cash.

Market share of the leading payment card schemes in Sweden as of November 2018

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Release date

February 2020



Survey time period

November 2018

Supplementary notes

The source mentions the numbers have been compiled "using a mixture of primary and secondary data sources. Primary refers to our own surveys and commissioned research; whereas secondary refers to authoritative third-party vendor data, and other publicly available data." No specifics, however, are given.

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Statistics on "Swedish financial sector"

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