Online shopping penetration rate of everyday necessities in China 2016-2025

Published by
Xin Ou,
Feb 23, 2024
As of 2020, the e-commerce penetration rate for daily necessities reached 27.5 percent in China, growing from 22.1 percent in the previous year. Daily necessities included processed food and other household supplies.

E-commerce penetration rate of daily necessities in China from 2016 to 2020 with estimates until 2025

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Release date

June 2021

Region

China

Survey time period

2016 to 2020

Supplementary notes

* Estimate.

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