When asked why they bought from Amazon.co.uk instead of a different retailer in the past 12 months, the determining factor among many online shoppers in the United Kingdom (UK) was an old classic: the price. In 2021, nearly half of surveyed UK consumers said they had bought on Amazon.co.uk because it was cheaper here than elsewhere, making it the leading consideration. This number rose to almost 60 percent in 2022. Many shoppers also found Amazon easier to use or had a Prime subscription to keep them from visiting the competition.
Leading reasons for shopping on Amazon.co.uk among UK consumers in 2021 and 2022
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Statistics on Online shopping behavior in the United Kingdom (UK)
E-commerce overview
7
- Premium Statistic E-commerce revenue in Europe 2017-2025
- Premium Statistic Online retail users in Europe 2017-2025
- Premium Statistic Digital buyer penetration in the United Kingdom 2017-2025
- Basic Statistic Online share of retail sales in Great Britain December 2022, by sector
- Basic Statistic Percentage of internet sales in household goods stores in Great Britain 2020-2022
- Premium Statistic Online share of textile & apparel retail sales in Great Britain 2020-2022
- Basic Statistic Percentage of internet sales in non-specialized stores in Great Britain 2018-2022
Device usage and conversions
4
Online shopping behavior
6
- Premium Statistic UK: leading weekly e-commerce activities 2021, by category
- Premium Statistic Online purchases by category in the UK 2022
- Premium Statistic Attitudes towards online shopping in the UK 2022
- Premium Statistic Online payments by brand in the UK 2022
- Premium Statistic Leading sources of shopping inspiration for digital buyers in the UK 2021
- Premium Statistic Online product review reading behavior in the UK 2021
Online food shopping
6
- Basic Statistic Online share of food sales in Great Britain 2018-2022
- Basic Statistic Internet food retail sales value: monthly index in Great Britain 2018-2022
- Basic Statistic United Kingdom: Top 10 Food & Beverages online stores
- Premium Statistic Share of shoppers buying groceries online in the UK 2022, by generation
- Premium Statistic Most commonly purchased groceries when shopping online in the UK 2022, by category
- Basic Statistic Share of individuals buying groceries online in the UK 2009-2019
Favorite stores and retailers
7
- Premium Statistic Online purchases by brand in the UK 2022
- Premium Statistic Leading reasons for shopping on Amazon.co.uk among UK consumers 2021-2022
- Premium Statistic Leading products bought from Amazon.co.uk in the United Kingdom (UK) 2022
- Basic Statistic UK: Top 10 online stores
- Premium Statistic United Kingdom: Top 10 Fashion online stores
- Basic Statistic United Kingdom: Top 10 Furniture & Appliances online stores
- Premium Statistic United Kingdom: Top 5 Pet supplies online stores
Online deliveries and returns
7
- Premium Statistic Online shoppers considering carbon-friendly delivery options in the UK 2021, by city
- Premium Statistic Importance of eco-friendly delivery options in the UK 2021, by shoppers' age
- Premium Statistic Importance of eco-friendly delivery options in the UK 2021, by shoppers' gender
- Premium Statistic Returns of online purchases by category in the UK 2022
- Premium Statistic Consumer opinion on who should pay for online returns in the UK 2022
- Premium Statistic Consumer opinion on who should pay for online returns in the UK 2022, by age
- Premium Statistic Charging of online returns according to consumers in the UK 2022, by gender
Impact of the coronavirus pandemic
5
- Basic Statistic Online retail month-on-month retail sales change in Great Britain 2022
- Premium Statistic Changes in online buying among UK consumers since COVID-19 2020-2021
- Premium Statistic Changes in offline buying among UK consumers since COVID-19 2020-2021
- Premium Statistic Influence of COVID-19 on online grocery shopping in the United Kingdom 2021
- Basic Statistic Share of UK shoppers that will mostly shop online due to COVID-19 2020, by category
Further related statistics
17
- Locations where men and women purchase clothing in the U.S. 2015
- Share of consumers in the U.S. who shopped for clothing on sale 2000-2015
- Probability of consumers purchasing a Michael Kors handbag in the U.S. 2015
- Sources of clothing ideas for men in the U.S. 2015
- Purchasing frequency of handbags by consumers in the U.S. 2015
- U.S. preferred shopping method among digital shoppers 2018
- Self-assessment of shopping behavior in Belgium in 2016, by type of behavior
- Share of men and women in the U.S. who shopped for clothing on sale 2000-2015
- Purchase drivers for clothing among men in the U.S. 2015
- Sources of clothing ideas for women in the U.S. 2015
- Opinion of consumers in the U.S. on Michael Kors 2015
- Locations where consumers purchase clothing in the U.S. 2015
- Reasons for buying in a physical store instead of online in Sweden 2020
- Opinion of consumers in the U.S. on selected brands 2015
- Food shopping behavior among consumers in Canada 2015
- Expectations for post-COVID-19 recovery of domestic hotel segments in Italy 2020
- Massey Ferguson's tractor market share in France from 2006-2017
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Statistics
- Locations where men and women purchase clothing in the U.S. 2015
- Share of consumers in the U.S. who shopped for clothing on sale 2000-2015
- Probability of consumers purchasing a Michael Kors handbag in the U.S. 2015
- Sources of clothing ideas for men in the U.S. 2015
- Purchasing frequency of handbags by consumers in the U.S. 2015
- U.S. preferred shopping method among digital shoppers 2018
- Self-assessment of shopping behavior in Belgium in 2016, by type of behavior
- Share of men and women in the U.S. who shopped for clothing on sale 2000-2015
- Purchase drivers for clothing among men in the U.S. 2015
- Sources of clothing ideas for women in the U.S. 2015
- Opinion of consumers in the U.S. on Michael Kors 2015
- Locations where consumers purchase clothing in the U.S. 2015
- Reasons for buying in a physical store instead of online in Sweden 2020
- Opinion of consumers in the U.S. on selected brands 2015
- Food shopping behavior among consumers in Canada 2015
- Expectations for post-COVID-19 recovery of domestic hotel segments in Italy 2020
- Massey Ferguson's tractor market share in France from 2006-2017
Pattern. (February 23, 2022). Leading reasons for shopping on Amazon.co.uk among UK consumers in 2021 and 2022 [Graph]. In Statista. Retrieved February 07, 2023, from https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/
Pattern. "Leading reasons for shopping on Amazon.co.uk among UK consumers in 2021 and 2022." Chart. February 23, 2022. Statista. Accessed February 07, 2023. https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/
Pattern. (2022). Leading reasons for shopping on Amazon.co.uk among UK consumers in 2021 and 2022. Statista. Statista Inc.. Accessed: February 07, 2023. https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/
Pattern. "Leading Reasons for Shopping on Amazon.Co.Uk among Uk Consumers in 2021 and 2022." Statista, Statista Inc., 23 Feb 2022, https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/
Pattern, Leading reasons for shopping on Amazon.co.uk among UK consumers in 2021 and 2022 Statista, https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/ (last visited February 07, 2023)
Leading reasons for shopping on Amazon.co.uk among UK consumers in 2021 and 2022 [Graph], Pattern, February 23, 2022. [Online]. Available: https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/