When asked why they bought from Amazon.co.uk instead of a different retailer in the past 12 months, the determining factor among many online shoppers in the United Kingdom (UK) was an old classic: the price. In 2021, nearly half of surveyed UK consumers said they had bought on Amazon.co.uk because it was cheaper here than elsewhere, making it the leading consideration. This number rose to almost 60 percent in 2022. Many shoppers also found Amazon easier to use or had a Prime subscription to keep them from visiting the competition.
Leading reasons for shopping on Amazon.co.uk among UK consumers in 2021 and 2022
Characteristic
2021
2022
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consumers who had shopped online in the previous 12 months
Method of interview
Online survey
Supplementary notes
To the question:'When you purchased from Amazon.co.uk in the past 12 months, why did you purchase from here instead of another retailer?' Results for 2021 from a previous publication.
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Pattern. (February 23, 2022). Leading reasons for shopping on Amazon.co.uk among UK consumers in 2021 and 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/
Pattern. "Leading reasons for shopping on Amazon.co.uk among UK consumers in 2021 and 2022." Chart. February 23, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/
Pattern. (2022). Leading reasons for shopping on Amazon.co.uk among UK consumers in 2021 and 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/
Pattern. "Leading Reasons for Shopping on Amazon.Co.Uk among Uk Consumers in 2021 and 2022." Statista, Statista Inc., 23 Feb 2022, https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/
Pattern, Leading reasons for shopping on Amazon.co.uk among UK consumers in 2021 and 2022 Statista, https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/ (last visited July 27, 2024)
Leading reasons for shopping on Amazon.co.uk among UK consumers in 2021 and 2022 [Graph], Pattern, February 23, 2022. [Online]. Available: https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/
