When asked why they bought from Amazon.co.uk instead of a different retailer in the past 12 months, the determining factor among many online shoppers in the United Kingdom (UK) was an old classic: the price. Nearly half of surveyed UK consumers said they had bought on Amazon.co.uk because it was cheaper here than elsewhere, making it the leading consideration. Many shoppers also found Amazon easier to use or had a Prime subscription to keep them from visiting the competition.
When you purchased from Amazon.co.uk in the past 12 months, why did you purchase from here instead of another retailer?
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Pattern. (February 28, 2021). When you purchased from Amazon.co.uk in the past 12 months, why did you purchase from here instead of another retailer? [Graph]. In Statista. Retrieved January 22, 2022, from https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/
Pattern. "When you purchased from Amazon.co.uk in the past 12 months, why did you purchase from here instead of another retailer?." Chart. February 28, 2021. Statista. Accessed January 22, 2022. https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/
Pattern. (2021). When you purchased from Amazon.co.uk in the past 12 months, why did you purchase from here instead of another retailer?. Statista. Statista Inc.. Accessed: January 22, 2022. https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/
Pattern. "When You Purchased from Amazon.Co.Uk in The past 12 Months, Why Did You Purchase from Here Instead of Another Retailer?." Statista, Statista Inc., 28 Feb 2021, https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/
Pattern, When you purchased from Amazon.co.uk in the past 12 months, why did you purchase from here instead of another retailer? Statista, https://www.statista.com/statistics/1261450/leading-reasons-for-shopping-on-amazon-uk/ (last visited January 22, 2022)
