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Opinion of consumers in the U.S. on selected brands 2015

This graph depicts how appealing U.S. consumers found selected brands in the last 12 months. The survey indicated that the brand, Kate Spade, was just as appealing as it was 12 months ago.

Have the following brands gotten more or less appealing to you in the last 12 months?

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Release date

August 2015


United States

Survey time period


Supplementary notes

Rating scale:
1.00 = Much less appealing
2.00 = Less appealing
3.00 = About the same
4.00 = More appealing
5.00 = Much more appealing

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Statistics on "U.S. apparel and footwear consumer behavior"

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