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Factors driving cosmetic brand loyalty in the US and the UK 2020

Main factors that drive brand loyalty of cosmetic brands in the United States and the United Kingdom in 2020

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Release date

November 2020


United Kingdom, United States

Survey time period

October 21 to 27, 2020

Number of respondents

2,000 respondents*

Special properties

refers to online purchases

Method of interview

Online survey

Supplementary notes

* The number of respondents was as followed:
United States: n= 1,000
United Kingdom: n= 1,000

The survey question is not given by the source.

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