Factors driving cosmetic brand loyalty in the US and the UK 2020

Published by
Dominique Petruzzi,
Dec 7, 2022
According to a survey on online cosmetic buyers in the United States and the United Kingdom, including customer reviews on an e-commerce website is the main factor to increase brand loyalty. Up to 74 percent of respondents stated they were likely to purchase from a beauty store or brand that includes reviews throughout their online platform. Another share of 72 percent said they liked brands the most if they send free samples so that consumers can try the products prior to purchase.

Main factors that drive brand loyalty of cosmetic brands in the United States and the United Kingdom in 2020

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Release date

November 2020

Region

United Kingdom, United States

Survey time period

October 21 to 27, 2020

Number of respondents

2,000 respondents*

Special properties

refers to online purchases

Method of interview

Online survey

Supplementary notes

* The number of respondents was as followed:
United States: n= 1,000
United Kingdom: n= 1,000

The survey question is not given by the source.

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