Most chosen health & beauty brands in Spain 2017, by consumer reach points

This statistic presents the leading twenty health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Spain in 2017. That year, Colgate was the leading brand for health and beauty in Spain, with approximately 26 million consumer reach points. Evax and Nivea ranked in second and third place, with 21 million and 19 million consumer reach points, respectively.

Leading 20 health and beauty brands ranked by consumer reach points* in Spain in 2017

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Source

Release date

May 2018

Region

Spain

Survey time period

2017

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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