In a survey published in March 2021, German consumers were asked about the key attributes when shopping online in general. The most popular or preferred attribute was the in-stock availability of items, contributing to 38 percent of respondents. The least preferred attributes were virtual consultation with the sales associate, virtual experience of products and services through augmented reality (AR) technology, and live chat functionality, accounting for eight percent of respondents uniformly.
Most important attributes when shopping online among consumers in Germany as of March 2021
individuals who shopped online at least once in the previous year
Method of interview
Online survey
Supplementary notes
Original survey question: 'In the current climate, which of the following attributes are important to you when shopping online?' (These attributes were in respondents' top three).
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on "Digital shopping behavior in Europe"
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
PwC. (June 30, 2021). Most important attributes when shopping online among consumers in Germany as of March 2021 [Graph]. In Statista. Retrieved December 08, 2021, from https://www.statista.com/statistics/1267699/germany-favorite-online-retail-service-attributes/
PwC. "Most important attributes when shopping online among consumers in Germany as of March 2021." Chart. June 30, 2021. Statista. Accessed December 08, 2021. https://www.statista.com/statistics/1267699/germany-favorite-online-retail-service-attributes/
PwC. (2021). Most important attributes when shopping online among consumers in Germany as of March 2021. Statista. Statista Inc.. Accessed: December 08, 2021. https://www.statista.com/statistics/1267699/germany-favorite-online-retail-service-attributes/
PwC. "Most Important Attributes When Shopping Online among Consumers in Germany as of March 2021." Statista, Statista Inc., 30 Jun 2021, https://www.statista.com/statistics/1267699/germany-favorite-online-retail-service-attributes/
PwC, Most important attributes when shopping online among consumers in Germany as of March 2021 Statista, https://www.statista.com/statistics/1267699/germany-favorite-online-retail-service-attributes/ (last visited December 08, 2021)
