In a survey published in March 2021, German consumers were asked about the key attributes when shopping online in general. The most popular or preferred attribute was the in-stock availability of items, contributing to 38 percent of respondents. The least preferred attributes were virtual consultation with the sales associate, virtual experience of products and services through augmented reality (AR) technology, and live chat functionality, accounting for eight percent of respondents uniformly.
Most important attributes when shopping online among consumers in Germany as of March 2021
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Statistics on Digital shopping behavior in Europe
Overview
5
- Basic Statistic E-commerce share of enterprises' turnover in the EU-27 2009-2021
- Basic Statistic Online share of retail trade in selected European countries 2014-2021
- Premium Statistic Online commerce revenue share of companies in Europe 2021, by country
- Premium Statistic European e-shoppers online purchase frequency 2021, by product category
- Premium Statistic Global e-commerce payment methods 2021 & 2025, by share of transaction volume
Digital shopping habits
8
- Premium Statistic Attitudes towards online shopping in the UK 2022
- Premium Statistic Attitudes towards online shopping in France 2022
- Premium Statistic Attitudes towards online shopping in Germany 2022
- Premium Statistic Attitudes towards online shopping in Italy 2022
- Premium Statistic Attitudes towards online shopping in Spain 2022
- Premium Statistic Attitudes towards online shopping in the Netherlands 2022
- Premium Statistic Share of European consumers with a high interest in shopping 2021
- Premium Statistic Most popular online retail services among consumers in France 2021
Online vs. in-store shopping behavior
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- Premium Statistic Share of European consumers that shop online vs. offline each week 2022
- Premium Statistic Online vs. offline purchases by category in the UK 2022
- Premium Statistic Online vs. offline purchases by category in France 2022
- Premium Statistic Online vs. offline purchases by category in Germany 2022
- Premium Statistic Online vs. offline purchases by category in Italy 2022
- Premium Statistic Online vs. offline purchases by category in Spain 2022
- Premium Statistic Online vs. offline purchases by category in the Netherlands 2022
Online grocery shopping
5
- Premium Statistic Share of shoppers buying groceries online in the UK 2022, by generation
- Premium Statistic Share of shoppers buying groceries online in France 2022, by generation
- Premium Statistic Share of shoppers buying groceries online in Germany 2022, by generation
- Premium Statistic Share of shoppers buying groceries online in the Netherlands 2022, by generation
- Premium Statistic Share of shoppers buying groceries online in Austria 2022, by generation
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- Premium Statistic Leading online marketplaces in Europe 2022, by monthly visits
- Premium Statistic Revenue of Amazon Europe 2011-2021
- Premium Statistic Leading reasons for shopping on Amazon.co.uk among UK consumers 2021-2022
- Basic Statistic UK: Top 10 online stores
- Premium Statistic France: Top 10 online stores
- Premium Statistic Germany: Top 10 online stores
- Basic Statistic Italy: Top 10 online stores
- Basic Statistic Spain: Top 10 online stores
Observed e-commerce behavior during COVID-19
6
- Premium Statistic E-commerce increase due to COVID-19 in Europe 2020-2021, by country
- Premium Statistic Changes in browsing habits in selected countries in Europe since COVID-19 2021
- Premium Statistic Changes in online buying among UK consumers since COVID-19 2020-2021
- Premium Statistic Alternate shopping habits adopted by UK shoppers due to COVID-19 2021
- Premium Statistic Change in shopping behavior in Germany due to COVID-19 2021
- Premium Statistic Changed shopping behavior due to COVID-19 in the Netherlands 2021
Further related statistics
15
- Most popular in-store retail services among Chinese consumers 2021
- U.S. online shopper dissatisfaction reasons 2017
- U.S. online shoppers with negative shopping experiences 2017
- Perceived experience of product returns to foreign web shops in Sweden 2019
- U.S. online shoppers with negative shopping experiences at selected shops 2017
- Online shopping challenges for consumers in Hong Kong by type 2016
- Future shopping technology of consumers in Hong Kong 2017
- Online shopping attractions for consumers in Hong Kong 2017
- Online shopping challenges for consumers in mainland China by type 2016
- Future shopping technology for consumers in China 2017
- U.S. online shopping products 2017, by category
- Share of consumers preferring to buy online in Turkey 2016, by product category
- Indonesia: online purchase intention rates 2014, by product category
- Mine production of zinc in Russia 2016-2020
- Pet population in Poland 2019-2020, by pet type
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Statistics
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- U.S. online shopper dissatisfaction reasons 2017
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- Future shopping technology of consumers in Hong Kong 2017
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- Future shopping technology for consumers in China 2017
- U.S. online shopping products 2017, by category
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- Mine production of zinc in Russia 2016-2020
- Pet population in Poland 2019-2020, by pet type
PwC. (June 30, 2021). Most important attributes when shopping online among consumers in Germany as of March 2021 [Graph]. In Statista. Retrieved January 27, 2023, from https://www.statista.com/statistics/1267699/germany-favorite-online-retail-service-attributes/
PwC. "Most important attributes when shopping online among consumers in Germany as of March 2021." Chart. June 30, 2021. Statista. Accessed January 27, 2023. https://www.statista.com/statistics/1267699/germany-favorite-online-retail-service-attributes/
PwC. (2021). Most important attributes when shopping online among consumers in Germany as of March 2021. Statista. Statista Inc.. Accessed: January 27, 2023. https://www.statista.com/statistics/1267699/germany-favorite-online-retail-service-attributes/
PwC. "Most Important Attributes When Shopping Online among Consumers in Germany as of March 2021." Statista, Statista Inc., 30 Jun 2021, https://www.statista.com/statistics/1267699/germany-favorite-online-retail-service-attributes/
PwC, Most important attributes when shopping online among consumers in Germany as of March 2021 Statista, https://www.statista.com/statistics/1267699/germany-favorite-online-retail-service-attributes/ (last visited January 27, 2023)
Most important attributes when shopping online among consumers in Germany as of March 2021 [Graph], PwC, June 30, 2021. [Online]. Available: https://www.statista.com/statistics/1267699/germany-favorite-online-retail-service-attributes/