Art purchased by global HNW collectors by type 2021

A 2021 study analyzed the types of works of art purchased by high net worth (HNW) individuals that year, focusing on the generation of the collectors. While traditional art, like paintings, sculptures, and works on paper, were popular across all generations, younger collectors purchased more nontraditional art. For instance, digital art accounted for 12 percent of works purchased by Gen Z collectors, while it represented only seven percent of Boomers' collected artworks.

Distribution of works of art purchased by high net worth (HNW) art collectors worldwide in 2021, by medium and generation

Characteristic	Paintings, sculptures, works on paper	Photography, prints, multiples	Film and video art	Digital art	Other mediums
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Release date

March 2022

More information

Region

Worldwide

Survey time period

2021

Number of respondents

2,339 respondents

Supplementary notes

The source defined high net worth (HNW) collectors as individuals who have a current net worth, excluding real estate and private business assets, in excess of one million U.S. dollars. Additionally, to be included in the survey, collectors were required to have spent at least 10,000 U.S. dollars on fine or decorative art in both 2020 and 2021.

The source specified that the surveyed high net worth collectors were from the following markets: the United States, the United Kingdom, Germany, France, Italy, Mainland China, Hong Kong SAR, Taiwan, Singapore, and Brazil.

Missing percentage points to 100 percent and exceeding 100 percent are probably due to rounding.

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