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Kuaishou's GMV of live streaming commerce in China 2018-2022

Published by
Yihan Ma,
Sep 29, 2022
In 2021, the Chinese short-video platform Kuaishou generated 680 billion yuan from its live-streaming commerce business, an increase from around 381.2 billion yuan in the previous year. In the same year, Douyin, Kuaishou's close competitor, generated about 1.5 trillion yuan from its live commerce business.

Kuaishou's gross merchandise value (GMV) of live streaming commerce in China from 2018 to 2021 with an estimate for 2022 (in billion yuan)

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Release date

August 2022

Region

China

Survey time period

2018 to 2021

Supplementary notes

* Estimate.
One yuan equals approximately 0.14 U.S. dollars and 0.14 euros (as of September 2022).

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Market overview

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Market players

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Moentization

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Top accounts

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