Consumers having already purchased via live commerce 2022, by country
A 2022 survey revealed that, of all the countries included, online shoppers in China were the most familiar with live commerce, with 77 percent having already purchased products via live streaming. India ranked second in live e-commerce adoption, with three-quarters of respondents claiming to have used it in the past. In comparison, various European countries were relatively unfamiliar with livestream commerce, with just 21 percent of UK respondents using it for purchases.
