In 2020, the live streaming e-commerce market in China reached about 1237.9 billion yuan, soaring from 120 billion yuan in 2018. The market size of live streaming commerce was estimated to maintain its rapid growth and reach 4.9 trillion yuan by 2023.
Live commerce in China
 
In 2020, the largest Chinese online marketplace Taobao announced a 400-billion-yuan revenue from its live-streaming commerce business. While most of the western internet users still associated live streaming with gaming and entertainment, it had become a vastly used shopping channel among Chinese online shoppers. The number of live streaming watchers in China hit 616 million in 2020, and shopping-related content listed as the most popular type among live streaming watchers. Live streaming commerce was not only a rivalry between online retail giants. The short-video sharing unicorns, Douyin (known as Tik Tok globally) and Kuaishou, were also popular in the market.
Bridging entertainment and online shopping, live streaming has the huge potential to change the status quo and become the new norm for e-commerce in China.
Market size of live streaming e-commerce in China from 2018 to 2020 with estimates until 2023
(in billion yuan)
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iResearch. (September 10, 2021). Market size of live streaming e-commerce in China from 2018 to 2020 with estimates until 2023 (in billion yuan) [Graph]. In Statista. Retrieved August 17, 2022, from https://www.statista.com/statistics/1127635/china-market-size-of-live-commerce/
iResearch. "Market size of live streaming e-commerce in China from 2018 to 2020 with estimates until 2023 (in billion yuan)." Chart. September 10, 2021. Statista. Accessed August 17, 2022. https://www.statista.com/statistics/1127635/china-market-size-of-live-commerce/
iResearch. (2021). Market size of live streaming e-commerce in China from 2018 to 2020 with estimates until 2023 (in billion yuan). Statista. Statista Inc.. Accessed: August 17, 2022. https://www.statista.com/statistics/1127635/china-market-size-of-live-commerce/
iResearch. "Market Size of Live Streaming E-commerce in China from 2018 to 2020 with Estimates until 2023 (in Billion Yuan)." Statista, Statista Inc., 10 Sep 2021, https://www.statista.com/statistics/1127635/china-market-size-of-live-commerce/
iResearch, Market size of live streaming e-commerce in China from 2018 to 2020 with estimates until 2023 (in billion yuan) Statista, https://www.statista.com/statistics/1127635/china-market-size-of-live-commerce/ (last visited August 17, 2022)