Impact of Black Friday mobile ads on purchase decisions in EMEA 2022

Published by Statista Research Department, Dec 7, 2023
During a survey fielded in Europe, the Middle East, and Africa (EMEA) in the third quarter of 2022, 44 percent of respondents stated that mobile ads they saw during the Black Friday/Cyber Monday period influenced their purchase decisions. Sixteen percent of respondents said that the ads were the only reason they made a purchase.

Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

In cooperation with
Release date

October 2022

Region

Africa, Europe, MENA

Survey time period

Q3 2022

Supplementary notes

The source does not provide information about survey methodology.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Digital advertising in MENA "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in MENA

Ad market overview

5

Digital ad market overview

5

Digital display

4

Mobile

4

Consumer attitudes

3

Digital ad fraud

3

Further Content: You might find this interesting as well

Topics

Digital advertising in the Middle East and North AfricaSmartphone market in MENAE-commerce in the United Arab EmiratesE-commerce in Saudi ArabiaMobile internet usage in MENA
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu