• Advertising expenditure in the world's largest ad markets 2016 | Statistic

Media & Advertising›
Advertising & Marketing ›
Advertising expenditure in the world's largest ad markets 2016

Advertising expenditure in the world's largest ad markets in 2016 (in billion U.S. dollars)

Loading statistic...

© Statista 2017

Show further information

Show sources information

About This Statistic

This statistic presents estimated values of the world's largest advertising markets in 2016. The United States was the largest ad market worldwide with an advertising spend of 190.8 billion U.S. dollars, followed by China and Japan. In 2019, the ranking is expected to look the same. Sources estimated the value of global ad market at 493 billion U.S. dollars in 2016 and forecast indicate that it would grow 4.2 percent in 2017.

Special Functions

Download as ...

Options

Digital advertising spending worldwide 2015-2020

Digital advertising spending worldwide 2015-2020

Mobile ad spend worldwide 2015-2020

Mobile ad spend worldwide 2015-2020

Google's market share of global digital ad revenues 2016-2019

Google's market share of global digital ad revenues 2016-2019

Largest global advertisers 2015

Largest global advertisers 2015

Countries with highest ad spend per person in 2016

Countries with highest ad spend per person in 2016

Statista Accounts: Access All Statistics. Starting from $588 / Year

Prices & Access

Statistics on "Advertising worldwide"

Overview

The most important statistics

Global advertising spending from 2010 to 2017 (in billion U.S. dollars)Global advertising spending 2010-2017
Growth of advertising spending worldwide from 2013 to 2019Growth of advertising spending worldwide 2013-2019
Distribution of global advertising spending from 2015 to 2020, by regionGlobal advertising spending 2015-2020, by region
Change in advertising revenue in 2015 and 2016, by regionAdvertising revenue growth 2015-2016
Advertising expenditure in the world's largest ad markets in 2016 (in billion U.S. dollars)Advertising expenditure in the world's largest ad markets 2016
Advertising expenditure at the world's largest ad markets in 2019 (in billion U.S. dollars)Advertising expenditure at the world's largest ad markets 2019
Countries with highest advertising spending per person in 2016 (in U.S. dollars)Countries with highest ad spend per person in 2016
Year-over-year change of advertising expenditure in selected countries in 2016 and 2017Ad spend growth 2016-2017, by country

Print media

The most important statistics

Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global newspaper advertising expenditure 2014-2016
Change in newspaper advertising revenue worldwide in 2014, by regionGlobal newspaper ad revenue growth 2014, by region
Change in newspaper advertising revenue worldwide between 2010 and 2014, by regionGlobal newspaper ad revenue growth 2010-2014, by region
Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platformMagazine publishing worldwide 2015-2020, by platform
Consumer magazine advertising expenditure worldwide from 2009 to 2019 (in billion U.S. dollars)Global magazine ad expenditure 2009-2019
Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)Global consumer magazines advertising revenue 2008-2016
Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global magazine advertising expenditure 2014-2016
Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)Digital magazine revenue worldwide 2015-2020, by source

Broadcast media

The most important statistics

Global TV industry revenue in 2015, by source (in billion British pounds)Global TV industry revenue 2015, by source
Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)Global television advertising revenue 2016-2020
Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
Coping mechanisms against ads on TV and video content worldwide in 2015 Coping mechanisms against ads in video content worldwide 2015
Global radio revenue in 2015, by source (in billion British pounds)Global radio revenue 2015, by source

Out of home

The most important statistics

Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global out-of-home advertising revenue 2014-2019
Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017Fastest growing out-of-home advertising markets between 2013 and 2017
Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
Largest outdoor advertising companies worldwide in 2016, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2016
Share of digital in out-of-home adverting revenue in selected markets worldwide in 2019Share of digital in out-of-home adverting revenue in selected markets 2019
Digital out-of-home (DOOH) advertising spending worldwide in 2014 and 2019 (in billion U.S. dollars)Global DOOH ad spend 2014-2019

Digital

The most important statistics

Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Digital advertising spending worldwide 2015-2020
Internet advertising expenditure worldwide from 2013 to 2019, by type (in billion U.S. dollars)Global internet advertising expenditure 2013-2019, by type
Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (in billion U.S. dollars)Digital advertising revenue of leading online companies 2012-2016
Per capita digital advertising spending worldwide in 2016, by region (in U.S. dollars)Per capita digital ad spend 2016, by region
Digital advertising revenue in selected countries worldwide in 2016 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2016
Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019Google's market share of global digital ad revenues 2016-2019
Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars) Western Europe: digital ad spend 2015-2020
Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) Digital ad spend in the Middle East and Africa 2015-2020

Mobile

The most important statistics

Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Mobile ad spend worldwide 2015-2020
Global mobile advertising expenditure from 2013 to 2015, by region (in million euro)Global mobile advertising expenditure 2013-2015, by region
Global mobile advertising expenditure from 2012 to 2014, by category (in billion U.S. dollars)Global mobile advertising expenditure 2012-2014, by category
Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)Mobile in-app advertising spending worldwide 2013-2016
Mobile app revenue composition in selected key markets in 2014, by countryMobile apps: revenue composition 2014, by country
Distribution of mobile advertising revenue worldwide from 2013 to 2018, by countryGlobal mobile advertising revenue 2013-2018, by country

Other media & ad types

The most important statistics

Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)Global cinema advertising revenue from 2015-2019
Video games advertising revenue worldwide from 2009 to 2019 (in billion U.S. dollars)Global video games ad revenue 2009-2019
Types of in-game ads used by game developers worldwide as of October 2015Most used types of in-game ads by developers worldwide 2015
Types of combination in-game ads used by game developers worldwide as of October 2015Most used combinations of in-game ads by developers worldwide 2015
Product placement spending worldwide and in select countries in 2012, 2014 and 2019 (in million U.S. dollars)Global product placement spending 2012-2019

Agencies

The most important statistics

The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
Most creative agency networks by number of points in the 2016 Gunn ReportGunn Report: most creative agency networks in 2016
Leading PR agencies worldwide in 2016, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2016
Leading digital agency networks worldwide in 2016, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2016
Global revenue of the Publicis Groupe from 2008 to 2016Revenue of the Publicis Groupe 2008-2016
Interpublic Group's revenue from 2006 to 2016 (in billion U.S. dollars)Interpublic Group's revenue 2006-2016
Omnicom Group's revenue from 2006 to 2016 (in billion U.S. dollars)Omnicom Group's revenue 2006-2016
Revenue generated by WPP from 2006 to 2016 (in billion British pounds)WPP: annual revenue 2006-2016

Cannes Lions

The most important statistics

Revenue generated by the Cannes Lions festival from 2014 to 2016 (in million British pounds)Cannes Lions festival revenue 2014-2016
Number of entries at Cannes Lions in 2015 and 2016, by categoryCannes Lions: numbers of entries 2015-2016, by category
Cannes Lions International Festival of Creativity entry fee revenue in 2013 and 2014 (in million U.S. dollars)Cannes Lions International Festival of Creativity: entry fee revenue 2013-2014

Related Studies: Available to Download in PDF or PPTX Format

Advertising in China

All Information
in one Presentation

Advertising in China

122 page/s
English
pptx
Detailed references

Everything On "Advertising in China" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers

Statista for Your Company: The Research and Analysis Tool

Product Film
Statistics
Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Google

Samsung

Unilever

Procter and Gamble

Adobe

Telekom

PayPal

Otto

Further Content: Statistics, Studies, and Topic Pages

Statistics

Topics

Studies

Popular Related Keywords

Our Business Solutions: Save Time and Money

only

$588^*

per year

Your advantages

Full access to all our statistics
Download as XLS, PDF & PNG
Relevant data: complete source information

All functions of our platform illustrated face-to-face

Learn how Statista supports your company
Extensive tour across the whole portal
Personal guidance by our support team

Request webinar

The knowledge database for your company

All functions of the Premium Account
Access to dossiers, forecasts and studies
Access to our international database
Publishing rights and other exclusive functions

* All products require an annual contract.
Prices do not include sales tax
(New York residents only).

	Basic Account	Instant Access Premium Account
Our services Click the question mark for further information	Free	$49 per month* (billed annually)
Basic statistics
Premium statistics

Graph download
Download PDF
Excel download
	Register	Purchase now

*Duration: 12 months, billed annually, single license