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Advertising spending in the world's largest ad markets 2018
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Advertising spending in the world's largest ad markets 2018
Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
This statistic presents estimated values of the world's largest advertising markets in 2018. The United States was the largest ad market worldwide with an advertising spend of 203.8 billion U.S. dollars, followed by China and Japan. In 2021, the ranking is expected to look relatively the same, with a few countries shifting their positions. Sources estimated the value of global ad market at 537 billion U.S. dollars in 2016 and forecast indicate that it would grow 3.8 percent in 2019.
Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
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This statistic presents estimated values of the world's largest advertising markets in 2018. The United States was the largest ad market worldwide with an advertising spend of 203.8 billion U.S. dollars, followed by China and Japan. In 2021, the ranking is expected to look relatively the same, with a few countries shifting their positions. Sources estimated the value of global ad market at 537 billion U.S. dollars in 2016 and forecast indicate that it would grow 3.8 percent in 2019.
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- Release date
- December 2018
- In cooperation with:
- Region
- Worldwide
- Survey time period
- December 2018
- Special properties
- estimates; current prices
- Supplementary notes
- Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- December 2018
- In cooperation with:
More information
- Region
- Worldwide
- Survey time period
- December 2018
- Special properties
- estimates; current prices
- Supplementary notes
- Figures have been rounded.
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- Advertising spending in the United Kingdom (UK) from 2006 to 2019 (in billion GBP)
- Net advertising spending in the United Kingdom (UK) from 1999 to 2019, by media (in million GBP)
- Industry sectors ranked by advertising expenditure in the United Kingdom (UK) in 2017 (in million GBP)
- Growth of advertising spending in the United Kingdom (UK) in 2017, by media
- Advertisers ranked by advertising expenditure in the United Kingdom (UK) in 2017 (in million GBP)
- Leading creative advertising agencies in the United Kingdom (UK) in 2017, ranked by billings (in million GBP)*
- Ranking of advertising campaigns in the United Kingdom (UK) in 2018
- Advertising and market research jobs in the United Kingdom (UK) from 1st quarter 2009 to 1st quarter 2018, by gender and employment type (in 1,000)*
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- Magazine advertising expenditure in the United Kingdom (UK) from 2012 to 2018, by platform (in million GBP)
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- Outdoor advertising revenue in the United Kingdom from 2000 to 2017 (in million GBP)
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- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
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- Proportion of UK adults using ad blocking technology from March 2015 to February 2018
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- Online advertising expenditure in China from 1st quarter 2012 to 4th quarter 2012, by industry (in million yuan)
- Distribution of advertising expenditure in Japan in 2015, by category
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