Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Read more

Advertising spending in the world's largest ad markets in 2017 (in million U.S. dollars)

Exclusive Premium Statistic

Advertising spending in the world's largest ad markets 2017 This statistic presents estimated values of the world's largest advertising markets in 2017. The United States was the largest ad market worldwide with an advertising spend of 197.4 billion U.S. dollars, followed by China and Japan. In 2020, the ranking is expected to look the same. Sources estimated the value of global ad market at 537 billion U.S. dollars in 2016 and forecast indicate that it would grow four percent in 2017.
Show more
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
Register now
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Spending in million U.S. dollars
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Spending in million U.S. dollars
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
Register now
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

AdvertisementData visualized byTableau Software
To download the statistic, please switch to the chart view.

© Statista 2018

About this statistic

Show source

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This statistic presents estimated values of the world's largest advertising markets in 2017. The United States was the largest ad market worldwide with an advertising spend of 197.4 billion U.S. dollars, followed by China and Japan. In 2020, the ranking is expected to look the same. Sources estimated the value of global ad market at 537 billion U.S. dollars in 2016 and forecast indicate that it would grow four percent in 2017.
Show more
Show sources information
Show publisher information
Release date
July 2018
In cooperation with:
Zenith
Region
Worldwide
Survey time period
June 2018
Special properties
estimates; current prices
Supplementary notes
Figures have been rounded.

More information

Other interesting statistics

Leading advertising campaigns in the United Kingdom (UK) 2018+
Leading advertising campaigns in the United Kingdom (UK) 2018+
Leading advertising campaigns in the United Kingdom (UK) 2018
Advertising spending in the United Kingdom (UK) 1999-2018, by media+
Advertising spending in the United Kingdom (UK) 1999-2018, by media+
Advertising spending in the United Kingdom (UK) 1999-2018, by media
Television advertising revenue in the UK 2011-2019+
Television advertising revenue in the UK 2011-2019+
Television advertising revenue in the UK 2011-2019
Magazine advertising revenue in the UK 2011-2019+
Magazine advertising revenue in the UK 2011-2019+
Magazine advertising revenue in the UK 2011-2019
Direct mail advertising revenue in the United Kingdom (UK) 2013-2019+
Direct mail advertising revenue in the United Kingdom (UK) 2013-2019+
Direct mail advertising revenue in the United Kingdom (UK) 2013-2019

Statista Accounts: Access All Statistics. Starting from $588 / Year

Prices & Access

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Purchase now

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Advertising in China

All Information
in one Presentation

Advertising in China

  • 122 page/s
  • English
  • pptx
  • Detailed references

Everything On "Advertising in China" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Go to dossier
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Advertising in the United Kingdom (UK)"

  • Market overview
The most important statistics
  • Traditional media
The most important statistics
  • Digital media
The most important statistics

Popular Related Keywords

Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics

Topics

Studies

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

Contact us now
19.0k
3.0k
5 News

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.