This statistic presents estimated values of the world's largest advertising markets in 2018. The United States was the largest ad market worldwide with an advertising spend of 203.8 billion U.S. dollars, followed by China and Japan. In 2021, the ranking is expected to look relatively the same, with a few countries shifting their positions. Sources estimated the value of global ad market at 537 billion U.S. dollars in 2016 and forecast indicate that it would grow 3.8 percent in 2019.
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Advertising spending in the world's largest ad markets 2018
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Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
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This statistic presents estimated values of the world's largest advertising markets in 2018. The United States was the largest ad market worldwide with an advertising spend of 203.8 billion U.S. dollars, followed by China and Japan. In 2021, the ranking is expected to look relatively the same, with a few countries shifting their positions. Sources estimated the value of global ad market at 537 billion U.S. dollars in 2016 and forecast indicate that it would grow 3.8 percent in 2019.
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This statistic presents estimated values of the world's largest advertising markets in 2018. The United States was the largest ad market worldwide with an advertising spend of 203.8 billion U.S. dollars, followed by China and Japan. In 2021, the ranking is expected to look relatively the same, with a few countries shifting their positions. Sources estimated the value of global ad market at 537 billion U.S. dollars in 2016 and forecast indicate that it would grow 3.8 percent in 2019.
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- Release date
- December 2018
- In cooperation with:
- Region
- Worldwide
- Survey time period
- December 2018
- Special properties
- estimates; current prices
- Supplementary notes
- Figures have been rounded.
More information
- Region
- Worldwide
- Survey time period
- December 2018
- Special properties
- estimates; current prices
- Supplementary notes
- Figures have been rounded.
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Statistics on "Advertising in the United Kingdom (UK)"
- Market overview
The most important statistics
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2018
- Advertising spending in the United Kingdom (UK) from 2006 to 2019 (in billion GBP)Advertising spending in the United Kingdom (UK) 2006-2019
- Net advertising spending in the United Kingdom (UK) from 1999 to 2019, by media (in million GBP)Advertising spending in the United Kingdom (UK) 1999-2019, by media
- Industry sectors ranked by advertising expenditure in the United Kingdom (UK) in 2017 (in million GBP)Advertising spending in the United Kingdom (UK) 2017, by industry sector
- Growth of advertising spending in the United Kingdom (UK) in 2017, by mediaAdvertising spending growth in the United Kingdom (UK) 2017, by media
- Advertisers ranked by advertising expenditure in the United Kingdom (UK) in 2016 (in million GBP)Highest spending advertisers in the United Kingdom (UK) 2016
- Leading creative advertising agencies in the United Kingdom (UK) in 2017, ranked by billings (in million GBP)*Billings of leading creative advertising agencies in the United Kingdom (UK) 2017
- Ranking of advertising campaigns in the United Kingdom (UK) in 2018Leading advertising campaigns in the United Kingdom (UK) 2018
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- Magazine advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in billion GBP)Magazine advertising revenue in the UK 2011-2019
- Magazine advertising expenditure in the United Kingdom (UK) from 2012 to 2018, by platform (in million GBP)Magazine advertising expenditure in the United Kingdom (UK) 2012-2018, by platform
- Radio advertising revenue in the United Kingdom from 2011 to 2019 (in million GBP)Radio advertising revenue in the UK from 2011-2019
- Quarterly commercial radio share of display advertising revenue in the United Kingdom (UK) from 1st quarter 2009 to 3rd quarter 2017 (in million GBP)Commercial radio share of advertising revenue in the United Kingdom (UK) 2009-2017
- Outdoor advertising revenue in the United Kingdom from 2000 to 2017 (in million GBP)Outdoor advertising revenue in the United Kingdom (UK) 2000-2017
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- Digital media
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- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
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- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device
- Social media advertising spending in the United Kingdom (UK) from 2011 to 2017 (in billion GBP)Social media advertising spending in the UK 2011-2017
- Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017Content and native ad share of digital display advertising spend in the UK 2014-2017
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channelProgrammatic advertising buying in the United Kingdom (UK) 2017, by channel
- Proportion of UK adults using ad blocking technology from March 2015 to February 2018Ad block usage penetration in the United Kingdom (UK) 2015-2018
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2017Leading digital & specialist ad agencies in the United Kingdom (UK) 2017
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Statistics on the topic
Free statistics
- Growth of advertising spending in the United Kingdom (UK) in 2017, by media
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Premium Statistics
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
- Advertising spending in the United Kingdom (UK) from 2006 to 2019 (in billion GBP)
- Net advertising spending in the United Kingdom (UK) from 1999 to 2019, by media (in million GBP)
- Industry sectors ranked by advertising expenditure in the United Kingdom (UK) in 2017 (in million GBP)
- Advertisers ranked by advertising expenditure in the United Kingdom (UK) in 2016 (in million GBP)
- Leading creative advertising agencies in the United Kingdom (UK) in 2017, ranked by billings (in million GBP)*
- Ranking of advertising campaigns in the United Kingdom (UK) in 2018
- Television advertising revenue in the United Kingdom from 2011 to 2019 (in billion GBP)
- National newsbrands advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in billion GBP)
- Magazine advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in billion GBP)
- Magazine advertising expenditure in the United Kingdom (UK) from 2012 to 2018, by platform (in million GBP)
- Radio advertising revenue in the United Kingdom from 2011 to 2019 (in million GBP)
- Quarterly commercial radio share of display advertising revenue in the United Kingdom (UK) from 1st quarter 2009 to 3rd quarter 2017 (in million GBP)
- Outdoor advertising revenue in the United Kingdom from 2000 to 2017 (in million GBP)
- Cinema advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)
- Direct mail advertising revenue in the United Kingdom (UK) from 2013 to 2019 (in billion GBP)
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)
- Social media advertising spending in the United Kingdom (UK) from 2011 to 2017 (in billion GBP)
- Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channel
- Proportion of UK adults using ad blocking technology from March 2015 to February 2018
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2017
- Advertising spending in selected countries in Latin America in 2015 (in million U.S. dollars)
- Advertising spending in selected countries in Africa in 2015 (in million U.S. dollars)
- Advertising spending in Morocco, Tunisia and Algeria in 2017 (in million U.S. dollars)
- Advertising spending in culture, leisure, sports and tourism in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Real estate advertising spending in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending in the finance and insurance sector in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Leading advertising categories in Brazil in 1st half 2017, by advertising spending (in billion Brazilian reals)
- Advertising spending in the gaming and gambling sector in Brazil from 1st half 2015 to 1st half 2017 (in million Brazilian reals)
- Advertising spending in the pharmaceutical sector in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Regional newspaper advertising spending in the United Kingdom (UK) from 2007 to 2012 (in million British pounds), by format
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2012, by format (in million British pounds)
- Advertising spending in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Print advertising expenditure in the United Kingdom (UK) from 2007 to 2019 (in billion GBP)*
- Advertising spending in telecommunication services in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending in the personal care and beauty sector in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Advertising spending in the laboratory apparatus and furniture industry in the United States from 2010 to 2016 (in million U.S. dollars)
- American Express advertising spending in the United States from 2009 to 2015 (in billion U.S. dollars)
- Advertising spending in the miscellaneous plastic products industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Estimated value of advertising displayed on Smart TVs in Italy in 2016 with a forecast for 2020 (in million euros)
- Value of investments in advertising of broadcasting companies in Italy from January to October 2016 and 2017 (in 1,000 euros)
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