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Advertising spending in the world's largest ad markets in 2017 (in million U.S. dollars)

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Advertising spending in the world's largest ad markets 2017 This statistic presents estimated values of the world's largest advertising markets in 2017. The United States was the largest ad market worldwide with an advertising spend of 197.5 billion U.S. dollars, followed by China and Japan. In 2020, the ranking is expected to look the same. Sources estimated the value of global ad market at 537 billion U.S. dollars in 2016 and forecast indicate that it would grow 3.8 percent in 2017.
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Description Source More information
This statistic presents estimated values of the world's largest advertising markets in 2017. The United States was the largest ad market worldwide with an advertising spend of 197.5 billion U.S. dollars, followed by China and Japan. In 2020, the ranking is expected to look the same. Sources estimated the value of global ad market at 537 billion U.S. dollars in 2016 and forecast indicate that it would grow 3.8 percent in 2017.
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Release date
March 2018
In cooperation with:
Zenith
Region
Worldwide
Survey time period
March 2018
Special properties
estimates; current prices
Supplementary notes
Figures have been rounded.

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