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Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)

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Advertising spending in the world's largest ad markets 2018 This statistic presents estimated values of the world's largest advertising markets in 2018. The United States was the largest ad market worldwide with an advertising spend of 203.8 billion U.S. dollars, followed by China and Japan. In 2021, the ranking is expected to look relatively the same, with a few countries shifting their positions. Sources estimated the value of global ad market at 537 billion U.S. dollars in 2016 and forecast indicate that it would grow 3.8 percent in 2019.
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This statistic presents estimated values of the world's largest advertising markets in 2018. The United States was the largest ad market worldwide with an advertising spend of 203.8 billion U.S. dollars, followed by China and Japan. In 2021, the ranking is expected to look relatively the same, with a few countries shifting their positions. Sources estimated the value of global ad market at 537 billion U.S. dollars in 2016 and forecast indicate that it would grow 3.8 percent in 2019.
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Release date
December 2018
In cooperation with:
Zenith
Region
Worldwide
Survey time period
December 2018
Special properties
estimates; current prices
Supplementary notes
Figures have been rounded.
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