Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Read more

Advertising spending in the world's largest ad markets in 2017 (in million U.S. dollars)

Exclusive Premium Statistic

Advertising spending in the world's largest ad markets 2017 This statistic presents estimated values of the world's largest advertising markets in 2017. The United States was the largest ad market worldwide with an advertising spend of 197.5 billion U.S. dollars, followed by China and Japan. In 2020, the ranking is expected to look the same. Sources estimated the value of global ad market at 537 billion U.S. dollars in 2016 and forecast indicate that it would grow 3.8 percent in 2017.
Show more
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
Register now
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Spending in million U.S. dollars
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Spending in million U.S. dollars
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
Register now
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

AdvertisementData visualized byTableau Software

© Statista 2018

About this statistic

Show source

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This statistic presents estimated values of the world's largest advertising markets in 2017. The United States was the largest ad market worldwide with an advertising spend of 197.5 billion U.S. dollars, followed by China and Japan. In 2020, the ranking is expected to look the same. Sources estimated the value of global ad market at 537 billion U.S. dollars in 2016 and forecast indicate that it would grow 3.8 percent in 2017.
Show more
Show sources information
Show publisher information
Release date
March 2018
In cooperation with:
Zenith
Region
Worldwide
Survey time period
March 2018
Special properties
estimates; current prices
Supplementary notes
Figures have been rounded.

More information

Other interesting statistics

Leading advertising campaigns in the United Kingdom (UK) 2018+
Leading advertising campaigns in the United Kingdom (UK) 2018+
Leading advertising campaigns in the United Kingdom (UK) 2018
Advertising spending in the United Kingdom (UK) 1999-2018, by media+
Advertising spending in the United Kingdom (UK) 1999-2018, by media+
Advertising spending in the United Kingdom (UK) 1999-2018, by media
Magazine advertising revenue in the UK 2011-2019+
Magazine advertising revenue in the UK 2011-2019+
Magazine advertising revenue in the UK 2011-2019
Direct mail advertising revenue in the United Kingdom (UK) 2013-2019+
Direct mail advertising revenue in the United Kingdom (UK) 2013-2019+
Direct mail advertising revenue in the United Kingdom (UK) 2013-2019
Social media advertising spending in the UK 2011-2017+
Social media advertising spending in the UK 2011-2017+
Social media advertising spending in the UK 2011-2017

Statista Accounts: Access All Statistics. Starting from $588 / Year

Prices & Access

Statistics on "Advertising in the United Kingdom (UK)"

  • Market overview
The most important statistics
  • Traditional media
The most important statistics
  • Digital media
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

Advertising in China

All Information
in one Presentation

Advertising in China

  • 122 page/s
  • English
  • pptx
  • Detailed references

Everything On "Advertising in China" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Go to dossier
Other Reports & Dossiers

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Statistics

Topics

Studies

Popular Related Keywords

Need help with using Statista for your research? Tutorials and first steps

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
Order now
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
Request webinar
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions
Send inquiry

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
10.3k
1.4k

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.