About This Statistic
This statistic presents estimated values of the world's largest advertising markets in 2016. The United States was the largest ad market worldwide with an advertising spend of 190.8 billion U.S. dollars, followed by China and Japan. In 2019, the ranking is expected to look the same. The same source estimated the value of global ad market at 537 billion U.S. dollars in 2016 and projected that it would grow 4.4 percent in 2017.