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Barriers to the growth of mobile marketing in EMEA 2020-2021

Barriers to the growth of mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) in 2020 and 2021

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Sources

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Release date

June 2021

Region

Africa, Europe, MENA

Survey time period

April and May 2020; April and May 2021

Number of respondents

2020: 569; 2021: 575

Special properties

among marketing professionals

Method of interview

Online survey

Supplementary notes

Methodology of the 2021 survey retrieved from here. Methodology of the 2020 survey retrieved from here.
Original question: "In your opinion, what are the biggest barriers to the growth of mobile marketing and advertising in your region?"

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