Motivations for mobile app purchase Philippines 2021

Published by Statista Research Department, Nov 30, 2021
According to a survey on mobile apps conducted by Rakuten Insight in September 2021, 38 percent of respondents from the Philippines who purchased an app before did so because they needed the app. On the other hand, 34 percent of respondents said that they purchased an app because they wanted the features in the paid version that were not available with the free one.

Reasons for purchasing mobile apps in the Philippines as of September 2021

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Release date

November 2021

Region

Philippines

Survey time period

September 9 to 30, 2021

Number of respondents

4,037 respondents

Age group

16 years and older

Special properties

respondents who purchased mobile apps before

Method of interview

Online survey

Supplementary notes

Original question: "Why did you purchase that particular app?"

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