Year-on-year growth in time spent per mobile app category in 2016

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Year-on-year usage growth
Messaging and social44%
Business and finance30%
Health and fitness18%
Utilities and productivity17%
Overall average growth11%
Music, media and entertainment1%
News and magazines-5%

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This statistic shows the fastest growing mobile app categories based on year-on-year growth of consumer time spend in 2016. The biggest gains were made by messaging and social apps with a 44 percent increase in usage sessions over the year. The mobile app category with the largest loss was personalization apps with a 46 percent decrease.
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Release date
January 2017
Survey time period
Supplementary notes
Usage = session
Data is based on more than 940,000 applications across 2.1 billion devices in 3.2 trillion sessions.

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