This statistic presents a ranking of the mobile app verticals with the highest install and user base growth in 2018. In 2018, mid-core games had the highest Growth Index score with rating of 18.53. This, according to the source, is due to the growth of battle royale and MOBA games such as Fortnite.
Mobile app verticals with the highest install and user base growth in 2018
(Growth Index score)
Growth index = number of installs per month / monthly active users (MAU)
Supplementary notes
Data is based on adjust's Growth Index. The source defines its Growth Index as follows:
"To define growth, we took the number of installs per month and divided them by monthly active users (known as MAU) for each vertical and country in our dataset. This tells us the rate of growth that apps receive from installs against their monthly active user base. The more users that install in relation to the MAU, the higher the score. Payment apps and Tools were not included in this sample."
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adjust. (May 6, 2019). Mobile app verticals with the highest install and user base growth in 2018 (Growth Index score) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/251096/fastest-growing-shopping-app-categories/
adjust. "Mobile app verticals with the highest install and user base growth in 2018 (Growth Index score)." Chart. May 6, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/251096/fastest-growing-shopping-app-categories/
adjust. (2019). Mobile app verticals with the highest install and user base growth in 2018 (Growth Index score). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/251096/fastest-growing-shopping-app-categories/
adjust. "Mobile App Verticals with The Highest Install and User Base Growth in 2018 (Growth Index Score)." Statista, Statista Inc., 6 May 2019, https://www.statista.com/statistics/251096/fastest-growing-shopping-app-categories/
adjust, Mobile app verticals with the highest install and user base growth in 2018 (Growth Index score) Statista, https://www.statista.com/statistics/251096/fastest-growing-shopping-app-categories/ (last visited July 27, 2024)
Mobile app verticals with the highest install and user base growth in 2018 (Growth Index score) [Graph], adjust, May 6, 2019. [Online]. Available: https://www.statista.com/statistics/251096/fastest-growing-shopping-app-categories/
