Fastest growing mobile app categories 2018

This statistic presents a ranking of the mobile app verticals with the highest install and user base growth in 2018. In 2018, mid-core games had the highest Growth Index score with rating of 18.53. This, according to the source, is due to the growth of battle royale and MOBA games such as Fortnite.

Mobile app verticals with the highest install and user base growth in 2018

Growth Index score
Games - Mid-core 18.53
Ride-Hail & Taxi 17.63
Games - Sports 15.07
Video & Streaming 12.34
Dating 11.28
Games - Casual 10.5
Shopping 10.1
Games - Casino 7.72
Communication 7.64
Food Delivery6.13
Travel Booking 4.76
Marketplace & Classifieds 4.52
Weather 4.11
Health3.99
Comics 3.82
Music 3.81
Banking 3.8
Social Network 2.29
News 2.11
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Source

Release date

May 2019

Region

Worldwide

Survey time period

2018

Special properties

Growth index = number of installs per month / monthly active users (MAU)

Supplementary notes

Data is based on adjust's Growth Index. The source defines its Growth Index as follows:
"To define growth, we took the number of installs per month and divided them by monthly active users (known as MAU) for each vertical and country in our dataset. This tells us the rate of growth that apps receive from installs against their monthly active user base. The more users that install in relation to the MAU, the higher the score. Payment apps and Tools were not included in this sample."

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Statistics on "Mobile apps in the United Kingdom (UK)"

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