A survey conducted in the 12 months to July 2023 revealed that nine in 10 Australian online shoppers were signed up to at least one rewards program, including eight percent of shoppers subscribed to more than 10 programs. According to the source, loyalty program users with at least four cards were more likely to be female and to be younger than 50.
Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2023
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IAB Australia. (September 5, 2023). Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia. "Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2023." Chart. September 5, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia. (2023). Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia. "Number of Retail Loyalty Programs or Rewards Cards Held by Online Shoppers in Australia in The 12 Months to July 2023." Statista, Statista Inc., 5 Sep 2023, https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia, Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2023 Statista, https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/ (last visited July 27, 2024)
Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2023 [Graph], IAB Australia, September 5, 2023. [Online]. Available: https://www.statista.com/statistics/1283572/australia-numbers-of-subscribed-rewards-programs/