Importance of sustainable e-commerce packaging in Germany 2021

Published by Daniela Coppola, Feb 27, 2023
Packaging used for online deliveries plays a relevant role in the sustainability of online retailing. In Germany, more than three-quarters (77 percent) of participants in a 2021 survey considered reusable packaging important in ensuring the sustainability of order fulfillment. However, package size was the main sustainability feature for German online shoppers, with almost nine out of ten considering it to a greater or lesser extent important.

Importance of sustainable e-commerce packaging among shoppers in Germany in 2021

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Release date

December 2021

Region

Germany

Survey time period

September 1 to 13, 2021

Number of respondents

1,047 respondents

Age group

18-90 years

Method of interview

Online survey

Supplementary notes

The survey panel is representative of the country's population.
Missing percentage points to 100 percent are probably due to rounding.

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