In the United Kingdom, Aldi, Iceland, and M&S Food were the most popular three supermarket chains among baby boomers surveyed in the first quarter of 2024. Aldi topped the ranking with 78 percent of respondents having a positive opinion of the food retailer.
Baby boomers' favorite supermarket chains in the United Kingdom (UK) as of Q1 2024
Characteristic
Share of respondents with positive opinion
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The source did not provide a specific date of release for this data. The release date is set as the date of data access.
The leading ten chains are presented.
The source defines Baby Boomers as being born between1946 and 1964.
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YouGov. (May 3, 2024). Baby boomers' favorite supermarket chains in the United Kingdom (UK) as of Q1 2024 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1290609/most-popular-supermarkets-among-baby-boomers-in-the-uk/
YouGov. "Baby boomers' favorite supermarket chains in the United Kingdom (UK) as of Q1 2024." Chart. May 3, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1290609/most-popular-supermarkets-among-baby-boomers-in-the-uk/
YouGov. (2024). Baby boomers' favorite supermarket chains in the United Kingdom (UK) as of Q1 2024. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1290609/most-popular-supermarkets-among-baby-boomers-in-the-uk/
YouGov. "Baby Boomers' Favorite Supermarket Chains in The United Kingdom (Uk) as of Q1 2024." Statista, Statista Inc., 3 May 2024, https://www.statista.com/statistics/1290609/most-popular-supermarkets-among-baby-boomers-in-the-uk/
YouGov, Baby boomers' favorite supermarket chains in the United Kingdom (UK) as of Q1 2024 Statista, https://www.statista.com/statistics/1290609/most-popular-supermarkets-among-baby-boomers-in-the-uk/ (last visited September 01, 2024)
Baby boomers' favorite supermarket chains in the United Kingdom (UK) as of Q1 2024 [Graph], YouGov, May 3, 2024. [Online]. Available: https://www.statista.com/statistics/1290609/most-popular-supermarkets-among-baby-boomers-in-the-uk/