Leading B2B account-based marketing challenges in the U.S. 2022

Published by
Julia Faria,
Dec 4, 2023
According to a survey among B2B marketers in the United States released in February 2022, 40 percent of respondents said that a lack of internal expertise was their main challenge in executing an account-based marketing strategy. This was followed by 31 percent of respondents saying the largest challenge was posed by the lack of interest in a specific kid of project, while 23 percent cited a lack of consensus on the best approach.

Leading challenges faced by B2B marketers in executing their account-based strategy in the United States as of February 2022

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Release date

February 2022

Region

United States

Survey time period

as of February 2022

Number of respondents

270 respondents

Special properties

among B2B professionals

Supplementary notes

Survey question: "What are the major challenges you face in executing an ABM strategy?"
The source provides no information about the type or date of survey. The date provided is the publication date.

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