Most important brand values for Gen Z beauty shoppers in the U.S. 2021

Published by
Dominique Petruzzi,
Mar 17, 2022
In the United States, the majority of the Gen Z participants polled in a recent study stated that they considered diversity and inclusion as the most important brand values when shopping for beauty products. Around 19 percent of the surveyed Gen Z shoppers of them chose sustainability as the most important brand value to take into consideration when making purchases.

Most important brand values for Gen Z beauty shoppers in the United States in 2021

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Release date

March 2021

Region

United States

Survey time period

February 2021

Number of respondents

15,000*

Age group

18 to 75 years old

Supplementary notes

*The cohort of respondents included: Gen Z (aged 18 to 24), Millennials (aged 25 to 40), Gen X (aged 41 to 56), Boomers (aged 57 to 75).

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Digital behavior

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Brand values, sustainability, and diversity

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