Global leading hair care trends on TikTok 2023, by MoM views growth

Published by
Dominique Petruzzi,
Feb 5, 2024
In 2023, purple shampoo was the hair care trend with the highest month-on-month growth in TikTok views, approximately 840 percent. Hair lotion ranked second, followed by the bowl method and deep conditioner. TikTok views for hair growth oil registered an increase of nearly 50 percent in the same time frame.

Leading hair care trends on TikTok worldwide in 2023, by month-on-month views growth

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Release date

August 2023

Region

Worldwide

Survey time period

2023

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Statistics on " TikTok "

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Hair care market in ItalyCosmetics industry in the U.S.Cosmetics industryCosmetics market in ItalyPharmaceutical market in Italy
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