Gen Z monthly online shoppers worldwide 2023, by category

Share of Gen Z consumers shopping online on a monthly basis worldwide in 2nd quarter 2023, by category

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Release date

January 2024



Survey time period

Q2 2023

Number of respondents

19,293 respondents*

Age group

18-24 years

Supplementary notes

*Consumers participated to the survey in the following countries: the US, UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, and Greece.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.

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