Leading skincare brands among Gen Z in the U.S. 2023

Published by
Dominique Petruzzi,
Feb 15, 2024
The results from a survey conducted among Gen Z in the United States show that their favorite skincare brand was CeraVe in 2023, which ranked first with a share of 37 percent. This was followed by the brands The Ordinary and La Roche-Posay, with a share of nine and five percent, respectively.

Leading skincare brands among Gen Z in the United States in 2023

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Release date

October 2023

Region

United States

Survey time period

2023

Number of respondents

approx. 9,193 in total*

Special properties

female teenagers

Supplementary notes

*The average age of total respondents was 15.7 years.
The source does not specify the date of survey.
The share value is based on year-over-year basis points (BPS).

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