Most trusted beauty and personal care brands among U.S. Gen Z 2023

Most trusted beauty and personal care brands among Generation Z adults in the United States as of 2023

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Source

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Release date

May 2023

Region

United States

Survey time period

March 3 to April 3, 2023

Number of respondents

289 to 736

Age group

18 years and older

Special properties

among Gen Z adults

Supplementary notes

According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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