Snapchat ad reach in Hong Kong 2022, by audience group

Published by
Lai Lin Thomala,
Mar 3, 2023
In 2022, Snapchat advertising was estimated to reach around 367,500 people in Hong Kong, roughly 4.9 percent of the city's total population. Among Snapchat ad viewers living in the financial hub, females accounted for almost 55.2 percent.

Snapchat advertising penetration in Hong Kong in 2022, by demographic group

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Release date

February 2023

Region

Hong Kong

Survey time period

2022

Supplementary notes

*As a percentage of total ad audience.

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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