Estimated share of total chain retail sales by channel in Germany 2021-2026
In 2021, e-commerce sales constituted approximately 27.2 percent of total chain retail sales in Germany. A further 19.6 percent of total chain retail sales was generated by discounters in that year. According to the forecast, share of e-commerce sales as a proportion of total chain retail sales in Germany will increase to 33.2 percent by 2026, while the shares of other distribution channels are expected to experience a decrease.