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Share of U.S. consumers who bought from a mass merchant in the last month 2022

Share of consumers who made a purchase at a mass merchant in the last month in the U.S. in 2022, by subscription status

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Release date

April 2022


United States

Survey time period

January 27 to February 4, 2022

Number of respondents

2,129 respondents

Supplementary notes

Respondents were 47 years old on average, and 52 percent were female. Thirty-two percent of respondents had college degrees and 36 percent of respondents declared an annual income of more than 100,000 U.S. dollars. Additional proprietary data from PYMNTS was used for supplementary analysis.

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Statistics on " Amazon Prime "

Statistics on Amazon Prime



Prime subscribers


Amazon Prime Day


Online shopping


Amazon media


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