U.S. adults creating an avatar in the metaverse by generation 2022

A survey conducted in March 2022 in the United States found that 16 percent of responding online users were very interested in creating an avatar for the metaverse, and 25 percent said they were somewhat interested. Overall, 44 percent of those asked reported they were not at all interested in the idea. Gen Z and Millennials were most likely to be interested in creating an avatar to represent them in the metaverse, whilst those from the Baby Boomer generation were by far the least interested in doing so.

Share of internet users in the United States who would be interested in creating an avatar for the metaverse as of March 2022, by generation

Characteristic	Very interested	Somewhat interested	Not very interested	Not interested at all
All adults	16%	25%	15%	44%
Gen Z	28%	36%	11%	25%
Millennials	29%	32%	14%	25%
Gen X	11%	28%	17%	44%
Baby boomers	4%	12%	16%	68%

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Release date

April 2022

More information

Region

United States

Survey time period

March 3 to 5, 2022

Number of respondents

4,420 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How interested would you be in participating in each of the following activities within a metaverse environment? Creating an avatar to represent you in the digital world".

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