U.S. metaverse appealing elements 2022

An October 2022 survey of adults in the United States found that for 41 percent of respondents, being part of a virtual world was the most appealing element of the metaverse. Being kind and helpful to other people ranked third with 35 percent of respondents selecting this option as one of their personally most appealing potential elements of the metaverse.

Most appealing elements of the metaverse according to adults in the United States as of October 2022, by age group

Being able to..	18-34	35-54	55+	GenPop
Being in a virtual world	52%	46%	32%	41%
Visit and chat with people incl. seeing them	38%	40%	33%	36%
Being kind and helpful to other people	20%	25%	51%	35%
Watch concerts or other entertainment content	31%	30%	41%	35%
Share experiences with people I know	20%	27%	48%	35%
Play games in the metaverse	42%	32%	16%	27%
Be someone else, or create a new identity in the metaverse	28%	21%	12%	19%
Participate in collaboration with other people	9%	14%	20%	15%
Share experiences with people I don't know	12%	15%	15%	14%
Take my real personality or an alternative personality from one part of the metaverse to another	24%	16%	7%	14%
Participate in challenges with other people	12%	15%	11%	13%
Participate in competitions with other people	8%	11%	10%	10%
Being mean and rude to other people	4%	7%	5%	6%

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Release date

November 2022

More information

Region

United States

Survey time period

October 13 to 20, 2022

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

3 responses permitted

Method of interview

Online survey

Supplementary notes

Original question: "Here are some elements that might be in the Metaverse. Which 3 of these are most appealing to you?" (N=2,000; 3 responses permitted)

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