Sales share of coffee beans and powder on Alibaba platforms in China 2022, by brand
In the first quarter of 2022, the Swiss food and beverage conglomerate Nestlé accounted for the largest share of China's online coffee product retail. In that quarter, about 10 percent of the total coffee beans, powder, and instant coffee sales on Alibaba's e-commerce platforms were from Nestlé. China's domestic brand Tasogare coffee ranked second with about 6.3 percent of the total online sales.