According to a survey conducted among marketers in the United States in March 2022, 31 percent of respondents said their upfront TV advertising purchases would be CTV-first in 2022. The same share of respondents said their upfront buys would be linear-first, while 27 percent said they were planning combination buys.
Upfront TV advertising buying plans of marketers in the United States as of March 2022, by buy type
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MediaPost. (April 29, 2022). Upfront TV advertising buying plans of marketers in the United States as of March 2022, by buy type [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1307171/upfront-tv-ad-buying-plans-marketers-us/
MediaPost. "Upfront TV advertising buying plans of marketers in the United States as of March 2022, by buy type ." Chart. April 29, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1307171/upfront-tv-ad-buying-plans-marketers-us/
MediaPost. (2022). Upfront TV advertising buying plans of marketers in the United States as of March 2022, by buy type . Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1307171/upfront-tv-ad-buying-plans-marketers-us/
MediaPost. "Upfront Tv Advertising Buying Plans of Marketers in The United States as of March 2022, by Buy Type ." Statista, Statista Inc., 29 Apr 2022, https://www.statista.com/statistics/1307171/upfront-tv-ad-buying-plans-marketers-us/
MediaPost, Upfront TV advertising buying plans of marketers in the United States as of March 2022, by buy type Statista, https://www.statista.com/statistics/1307171/upfront-tv-ad-buying-plans-marketers-us/ (last visited September 01, 2024)
Upfront TV advertising buying plans of marketers in the United States as of March 2022, by buy type [Graph], MediaPost, April 29, 2022. [Online]. Available: https://www.statista.com/statistics/1307171/upfront-tv-ad-buying-plans-marketers-us/