Television advertising revenue in the UK 2011-2020

By the end of 2020, television advertising revenue including video on demand (VOD) is forecast to be worth approximately 5.4 billion British pounds in the United Kingdom (UK). During 2018, revenue through digital services in the UK was more than Germany, France, Spain and Italy combined.

Advertising spend

In 2018, UK advertising spend was forecast to have reached almost 20 billion British pounds, which is set to increase by the end of 2019. 2015 saw the shift in advertising spending with paid search overtaking television advertising for the first time. In contrast to the fast-growing world of digital advertising, spend in magazine and newspapers has been forecast to decrease between 2018 and 2019.

Advertising agencies

Advertising agencies are in charge of taking an aim or idea of a client and creating a campaign. With the growth in digital advertising spending and multi-platform campaigns, advertising agencies have had to evolve very quickly with the times. In 2017, the leading creative agency in the UK in terms of billing was Abbott Mead Vickers BBDO with over 430 million British pounds.

Television advertising revenue in the United Kingdom from 2011 to 2020

Revenue in billion GBP
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Release date

April 2019


United Kingdom

Survey time period

2011 to 2018

Supplementary notes

* Data for 2018 and 2019 calculated on the basis of WARC/AA percentage growth forecasts.
Figures for years previous to 2018 were published earlier by the source.

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