Television advertising revenue in the UK 2011-2019

In 2019, television advertising revenue including video on demand (VOD) was worth approximately 4.9 billion British pounds in the United Kingdom (UK). Following years of negative growth, 2020 is forecast to see an even bigger drop in TV ad revenue. It may take until 2021 before the industry starts to recover.

Advertising spend forecasts impacted by coronavirus

Advertising media of all types have been and will continue to be affected by the coronavirus pandemic until at least 2021. Search and display advertising are predicted to be affected the least, while cinema advertising spend will be hit hard due to a long period of forced closure during coronavirus lockdown.

Advertising agencies

Advertising agencies are in charge of taking an aim or idea of a client and creating a campaign. With the growth in digital advertising spending and multi-platform campaigns, advertising agencies have had to evolve very quickly with the times. In 2017, the leading creative agency in the UK in terms of billing was Abbott Mead Vickers BBDO with over 430 million British pounds.

Television advertising revenue in the United Kingdom from 2011 to 2019

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Release date

April 2020


United Kingdom

Survey time period

2011 to 2019

Supplementary notes

Figures for years previous to 2019 were published earlier by the source.

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