Television advertising spending in the UK 2011-2021
In 2021, television advertising revenue including broadcaster video on demand (BVOD) was worth approximately 5.46 billion British pounds in the United Kingdom (UK). Following years of negative growth, 2020 was even worse than expected, as the ad industry was met with the implications of the coronavirus pandemic. However, 2021 showed a significant improvement, and the ad revenue surpassed the figures recorded in 2019, pre-pandemic
Advertising spend forecasts impacted by coronavirus
Advertising media of all types have been and will continue to be affected by the coronavirus pandemic until at least 2021. Search and display advertising are predicted to be affected the least, while cinema advertising spend will be hit hard due to a long period of forced closure during coronavirus lockdown.
Advertising agencies
Advertising agencies are in charge of taking an aim or idea of a client and creating a campaign. With the growth in digital advertising spending and multi-platform campaigns, advertising agencies have had to evolve very quickly with the times. In 2017, the leading creative agency in the UK in terms of billing was Abbott Mead Vickers BBDO with over 430 million British pounds.
Advertising spend forecasts impacted by coronavirus
Advertising media of all types have been and will continue to be affected by the coronavirus pandemic until at least 2021. Search and display advertising are predicted to be affected the least, while cinema advertising spend will be hit hard due to a long period of forced closure during coronavirus lockdown.
Advertising agencies
Advertising agencies are in charge of taking an aim or idea of a client and creating a campaign. With the growth in digital advertising spending and multi-platform campaigns, advertising agencies have had to evolve very quickly with the times. In 2017, the leading creative agency in the UK in terms of billing was Abbott Mead Vickers BBDO with over 430 million British pounds.
