Consumer trust in advertising in the UK 2022, by medium & age

Published by Statista Research Department, Sep 14, 2023
During a 2022 survey fielded among adults in the United Kingdom, gauging their perception of advertising, it was found that 45 percent of respondents aged 18 to 34 stated that they trusted cinema advertising. Cinema was the most trusted medium among this age group. The most trusted medium among 35 to 54 year-olds was TV.

Trust in advertising among consumers in the United Kingdom (UK) in 2022, by medium and age

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Release date

September 2023

Region

United Kingdom

Survey time period

2022

Age group

18 years and older

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