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Most-viewed TV advertisers in the UK 2020

Published by Statista Research Department, Jul 29, 2021
In 2020, telecommunications provider Sky was the most-viewed TV advertiser in the United Kingdom. Its TV ads generated 27.2 billion commercial impacts. Unilever ranked second with 24.9 million impacts.

Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2020 (in billion commercial impacts)

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Sources

Release date

March 2021

Region

United Kingdom

Survey time period

2020

Special properties

reweighted commercial impacts according to BARB reporting

Supplementary notes

The source defines a commercial impact as "one member of the target audience viewing one commercial."

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Topics

Television industry in the United Kingdom (UK)Television in the United StatesPay TV in the U.S.Online TV in the U.S.Subscription Video On Demand in the U.S.
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