In 2021, Procter & Gamble ranked as the most-viewed TV advertiser in the United Kingdom. TV ads from the consumer goods company generated 26.1 billion commercial impacts. Sky appeared as the second leading advertiser, with 23.3 billion impacts.
Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2021 (in billion commercial impacts)
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Statistics on TV advertising in the United Kingdom
Overview
5
- Premium Statistic TV advertising spending worldwide from 2000-2024, by region
- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic Television ad spend growth in Western Europe 2000-2024
- Premium Statistic Television advertising spending in the UK 2011-2021
- Basic Statistic Number of TV households in the UK 2013-2021
Advertising figures
7
- Premium Statistic TV advertising spending in the UK 2012-2021, by format
- Premium Statistic TV net advertising revenue in the United Kingdom (UK) 2013-2021, by source
- Premium Statistic Traditional TV advertising reach in the UK 2017-2026, by type
- Premium Statistic Adults' exposure to TV ads in the United Kingdom (UK) 2008-2021
- Premium Statistic Broadcast TV commercial impacts in the United Kingdom (UK) 2009-2021
- Premium Statistic Number of TV ads seen daily per person in the United Kingdom (UK) 2005-2021
- Premium Statistic Most-viewed TV advertisers in the UK 2021
Public broadcasters
6
- Premium Statistic BBC's advertising revenue in the UK 2018-2022
- Premium Statistic BBC's annual income in the United Kingdom (UK) 2010-2022, by source
- Basic Statistic ITV advertising revenue 2017-2021
- Basic Statistic ITV revenue 2012-2021, by source
- Premium Statistic Channel 4 advertising revenue 2019-2021, by platform
- Premium Statistic Total annual revenue of Channel 4 2005-2021
Connected TV
4
Consumption and exposure
7
- Premium Statistic TV program access in the UK 2021, by method
- Premium Statistic Daily TV and streaming viewing among young people in the UK 2004-2021, by platform
- Premium Statistic Weekly linear TV viewing rate in the United Kingdom (UK) 2021
- Premium Statistic Weekly TV and video streaming in the United Kingdom (UK) 2018-2021
- Premium Statistic Weekly TV viewing via connected TV boxes in the United Kingdom (UK) 2018-2021
- Premium Statistic Most popular TV channels in the United Kingdom (UK) 2022
- Premium Statistic Monthly reach of BVOD and AVOD services in the UK 2017-2021
Further related statistics
18
- Leading syndicated TV advertisers in the U.S. 2013
- Leading brands on Fox News in the U.S. in 2018, by ad spend
- Largest national TV advertisers in the U.S. March 2019
- TV advertising spending in the United Kingdom (UK) 2013, by product category
- Leading brands on CNN in the U.S. in Q1 2018, by ad spend
- Leading Women's World Cup TV advertisers on Fox networks U.S. 2019
- Leading spot TV advertisers in the U.S. 2013
- Leading brands on MSNBC in the U.S. in Q1 2018, by ad spend
- Brazil: largest free TV advertisers 2021
- Grammy Awards TV ad impressions in the U.S. 2017, by company
- Number of TV ads seen daily per person in the United Kingdom (UK) 2008-2015
- Charity TV advertising expenditure in the UK 2007-2016
- Leading TV commercial sales houses in the UK 2017, by commercial impacts share
- Advertising revenue change of TV in Sweden 2016-2018
- Colombia: largest pet accessories digital advertisers 2019
- Uruguay: largest travel goods digital advertisers 2019
- Honduras: largest digital advertisers among car dealerships 2019
- Chile: largest pet accessories digital advertisers 2019
Further Content: You might find this interesting as well
Statistics
- Leading syndicated TV advertisers in the U.S. 2013
- Leading brands on Fox News in the U.S. in 2018, by ad spend
- Largest national TV advertisers in the U.S. March 2019
- TV advertising spending in the United Kingdom (UK) 2013, by product category
- Leading brands on CNN in the U.S. in Q1 2018, by ad spend
- Leading Women's World Cup TV advertisers on Fox networks U.S. 2019
- Leading spot TV advertisers in the U.S. 2013
- Leading brands on MSNBC in the U.S. in Q1 2018, by ad spend
- Brazil: largest free TV advertisers 2021
- Grammy Awards TV ad impressions in the U.S. 2017, by company
- Number of TV ads seen daily per person in the United Kingdom (UK) 2008-2015
- Charity TV advertising expenditure in the UK 2007-2016
- Leading TV commercial sales houses in the UK 2017, by commercial impacts share
- Advertising revenue change of TV in Sweden 2016-2018
- Colombia: largest pet accessories digital advertisers 2019
- Uruguay: largest travel goods digital advertisers 2019
- Honduras: largest digital advertisers among car dealerships 2019
- Chile: largest pet accessories digital advertisers 2019
Thinkbox. (March 26, 2022). Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2021 (in billion commercial impacts) [Graph]. In Statista. Retrieved February 04, 2023, from https://www.statista.com/statistics/297586/most-viewed-tv-advertisers-uk/
Thinkbox. "Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2021 (in billion commercial impacts)." Chart. March 26, 2022. Statista. Accessed February 04, 2023. https://www.statista.com/statistics/297586/most-viewed-tv-advertisers-uk/
Thinkbox. (2022). Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2021 (in billion commercial impacts). Statista. Statista Inc.. Accessed: February 04, 2023. https://www.statista.com/statistics/297586/most-viewed-tv-advertisers-uk/
Thinkbox. "Television Advertisers Ranked by Broadcast Views in The United Kingdom (Uk) in 2021 (in Billion Commercial Impacts)." Statista, Statista Inc., 26 Mar 2022, https://www.statista.com/statistics/297586/most-viewed-tv-advertisers-uk/
Thinkbox, Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2021 (in billion commercial impacts) Statista, https://www.statista.com/statistics/297586/most-viewed-tv-advertisers-uk/ (last visited February 04, 2023)
Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2021 (in billion commercial impacts) [Graph], Thinkbox, March 26, 2022. [Online]. Available: https://www.statista.com/statistics/297586/most-viewed-tv-advertisers-uk/