Most-viewed TV advertisers in the UK 2021

Published by Statista Research Department, Jan 6, 2023
In 2021, Procter & Gamble ranked as the most-viewed TV advertiser in the United Kingdom. TV ads from the consumer goods company generated 26.1 billion commercial impacts. Sky appeared as the second leading advertiser, with 23.3 billion impacts.

Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2021 (in billion commercial impacts)

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Sources

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Release date

March 2022

Region

United Kingdom

Survey time period

2021

Special properties

reweighted commercial impacts according to BARB reporting

Supplementary notes

* The source defines a commercial impact as "one member of the target audience viewing one commercial."

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Statistics on " TV advertising in the United Kingdom "

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Statistics on TV advertising in the United Kingdom

Overview

5

Advertising figures

7

Public broadcasters

6

Connected TV

4

Consumption and exposure

7

Further related statistics

18

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Topics

TV advertising in EuropeSubscription video-on-demand services in EuropeTelevision industry in EuropeAdvertising in EuropeTelevision advertising in the U.S.
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