Readiness to get rid of GRPs in the UK 2023

Published by Statista Research Department, May 2, 2024
Among marketers who believed that it was time that TV advertising should get rid of gross rating points (GRPs) in the United Kingdom (UK), 31 percent stated that they were already ready for the move. More than 50 percent said they would be ready for such a change within the next 12 to 24 months.

Readiness to get rid of gross rating points (GRPs) among marketers in the United Kingdom (UK) as of September 2023

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Sources

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Release date

November 2023

Region

United Kingdom

Survey time period

August and September 2023

Number of respondents

500*

Special properties

among agency and in-house marketers who believed that it was time that TV advertising should get rid of GRPs

Supplementary notes

* The survey was carried out among 500 marketers from Italy, Germany, France, Spain and the UK. A separate number for the UK was not provided.

The source does not provide the exact type of survey.

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