Hot Fashion Mexico: top reasons to shop online 2021

According to the survey, the main reason consumers in Mexico planned to shop online during Hot Fashion 2021 was the number of offers and discounts available, stated by half of the respondents as their reason for shopping at the event. The ability to compare prices and variety before buying came a close second, followed by the ease and speed of receiving their orders.

Leading reasons for buying online during Hot Fashion in Mexico in 2021

Characteristic	Share of respondents
More offers and discounts online	50%
Compare prices and variety prior purchase	49%
Easy and rapid delivery	45%
More benefits (coupons, discounts, free delivery, etc.)	37%
Diverse payment options	36%

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Release date

July 2021

More information

Region

Mexico

Survey time period

June 2 to 9, 2021

Number of respondents

146 online buyers

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What are the reasons you plan to shop online for fashion, luxury, beauty and personal care products and/or accessories during a campaign like the Hot Fashion 2021?" ("¿Cuáles son las razones por las que piensas comprar por internet productos y/o accesorios de moda, lujo, belleza y cuidado personal durante una campaña como Hot Fashion 2021?").

In 2021, the event was held from August 2 to 8.

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