Average conversion rate of leading online e-tailers in Mexico 2022

Average brand conversion rate of most popular online fashion retailers in Mexico in 2022

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Source

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Release date

November 2022

Region

Mexico

Survey time period

August 1 to 22, 2022

Number of respondents

1,010 respondents

Age group

18-55 years

Special properties

among users who purchased clothing, shoes or accessories online in the last six months

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Average conversion rate is calculated as an average of the following indicators:
- % visit/brand awareness
- % registration/visit
- % occasional purchase/visit
- % recent/occasional purchase
- % favorite/occasional

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Statistics on " E-commerce in Mexico "

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