In Mexico, Shein had the highest brand conversion rate, at 67 percent, according to a 2023 survey of e-shoppers in this category. Liverpool was close on its heels with 66 percent, followed by Mercado Libre at 63 percent.
Average brand conversion rate of most popular online fashion retailers in Mexico in 2023
Characteristic
Brand conversion rate
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among users who purchased clothing, shoes or accessories online in the last six months
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Average conversion rate is calculated as an average of the following indicators:
- % visit/brand awareness
- % registration/visit
- % occasional purchase/visit
- % recent/occasional purchase
- % favorite/occasional
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Elogia. (October 30, 2023). Average brand conversion rate of most popular online fashion retailers in Mexico in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1309492/average-brand-conversion-rate-retailers-mexico/
Elogia. "Average brand conversion rate of most popular online fashion retailers in Mexico in 2023." Chart. October 30, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1309492/average-brand-conversion-rate-retailers-mexico/
Elogia. (2023). Average brand conversion rate of most popular online fashion retailers in Mexico in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1309492/average-brand-conversion-rate-retailers-mexico/
Elogia. "Average Brand Conversion Rate of Most Popular Online Fashion Retailers in Mexico in 2023." Statista, Statista Inc., 30 Oct 2023, https://www.statista.com/statistics/1309492/average-brand-conversion-rate-retailers-mexico/
Elogia, Average brand conversion rate of most popular online fashion retailers in Mexico in 2023 Statista, https://www.statista.com/statistics/1309492/average-brand-conversion-rate-retailers-mexico/ (last visited September 01, 2024)
Average brand conversion rate of most popular online fashion retailers in Mexico in 2023 [Graph], Elogia, October 30, 2023. [Online]. Available: https://www.statista.com/statistics/1309492/average-brand-conversion-rate-retailers-mexico/