Mexico: fashion e-tailers brand conversion rate 2021

Among the most popular online fashion retailers in Mexico, Mercado Libre had the highest brand conversion rate, at 69 percent, according to a 2021 survey of e-shoppers in this category. Amazon was close on its heels with 68 percent, followed by Liverpool at 64 percent. Meanwhile, both Forever 21 and Sears with a 42 percent conversion rate.

Average brand conversion rate of most popular online fashion retailers in Mexico in 2021

Characteristic	Brand conversion rate
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Release date

December 2021

More information

Region

Mexico

Survey time period

August 2021

Number of respondents

1,003 respondents

Age group

18-55 years

Special properties

among users who purchased clothing, shoes or accessories online in the last six months

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Average conversion rate is calculated as an average of the following indicators:
- % visit/brand awareness
- % registration/visit
- % occasional purchase/visit
- % recent/occasional purchase
- % favorite/occasional

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