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Mexico: main reasons to buy fashion online 2019

As of October 2019, the main reason why internet users surveyed in Mexico purchased fashion online was due to the fact that purchases could be sent directly to their home, with 60 percent of respondents stating this as their purchase reason. Meanwhile, 59 percent of respondents said the deals and discounts were the reason they bought fashion items on the internet.

Main reasons for buying fashion online in Mexico as of October 2019

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Release date

October 2019



Survey time period

October 2019*

Age group

18-55 years

Special properties

among internet users that purchased fashion items online within the last six months

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source does not provide the exact date of survey or number of respondents for that particular question. The study had a total of 2,536 respondents.

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Statistics on "Apparel industry in Mexico"

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